Breakthrough Launch walks you through our step-by-step system to consistently generate highly profitable launches.

To create the material in Breakthrough Launch, we dissected every step in our launch process. We looked at all of the launches we’ve created over the years — over 100 in all — to discover the driving strategies and the subtle insights that create a profitable launch.

We conducted deep analyses of some of our best and most original launches. (Those funnels — and our analyses — are included in Breakthrough Launch.)

And finally, we pulled together every internal tool and benchmark our team uses to create and launch winning funnel after winning funnel.

Module 1: Designing Your Breakthrough Launch

What you’ll learn

• An insider tour of a $3,000,000 launch. Feel what it’s like to run a hit launch
• Your 3 primary levers to drive launch results — get these right and you can ignore the endless minutiae most people obsess over
• 4 types of scarcity that can boost your launch results by 300%
• Benchmark launch conversion rates (how does your launch compare?)
• A detailed walkthrough of the 7-Point Launch Plan we use to simplify and streamline every launch
• The quick 2-question checklist you should use on every funnel outline you create
• 4 “common truths” about launches that we outright ignore (plus 3 new beliefs that will change the way you think about launches forever)
• How to identify any potential objection a reader might have
• How long should your funnel be? Get our guidelines for when to use a 1-, 2-, or 3-week funnel
• The fast way to outline your funnel

Module 2: Crafting Your Breakthrough Launch Funnel

What you’ll learn

• The “Disneyland Secret” to creating captivating launches
• Our Experience Mapping Technique for getting in our readers’ heads
• How to preemptively short-circuit reader objections (this feels like magic if you do it right)
• The 2 types of email openers that kick off 90% of our emails
• The #1 most important thing to do in any pitch (getting this right will instantly bump up your sales)
• When (and how) to add jokes and personality to your emails
• Our Launch Funnel Checklist for making sure every funnel is complete and compelling
• Why most case studies flop — and the advanced steps we take to make sure ours hit home
• Our 3-Point Close Formula for driving massive “last day” sales
• The “Painterly Approach” to crafting hit emails

Module 3: Adding Your Launch Amplifiers

What you’ll learn

• How should you segment your list during a launch to optimize revenue?
• See our behind-the-scenes numbers on upsells, payment plans, and tiers
• How much time should you spend on social media during a launch?
• Our recommendations on how to use challenges, tripwires, and contests during launches
• How to automatically add 5-10% extra revenue to every launch — after your launch is over
• Script: How to ask a business owner if they’re interested in an affiliate launch
• Advanced tips on managing successful affiliate launch programs
• Our advice on how and when to use bundles
• The exact launch amplifiers that will boost your launch revenue by over 50% — every time
• How to sell in a webinar without coming across as sleazy

Module 4: Executing Your Breakthrough Launch

What you’ll learn

• The types of email replies that tell you if your launch is working or not
• The critical email metrics to track — with benchmarks for each
• What to do when your launch flops
• The 4 roadblocks behind most failed launches — and what to do about each
• 5 questions we ask in every post-launch debrief
• How to grow your business with launches — without burning out
• The 3 critical components in a successful automated “evergreen” funnel
• How often to launch to your list
• The 3 biggest wins for long-term business growth

That’s not all of the launch insights, shortcuts, and levers you’ll get in Breakthrough Launch.

We’ve packed the course with SPECIFIC and TACTICAL recommendations for all of the most common, most troublesome, and more profitable situations you’ll run into.

Full Access: The Breakthrough Launch Vault

Every Breakthrough Launch module comes with an accompanying private vault, packed with advanced funnel teardowns, detailed case studies, our internal templates, worksheets, webinar decks, and more.

You won’t find this material anywhere else.

Case Study #1: How to Add Urgency to an “Always Open” Product

Scarcity is one of the most powerful tools you can add to any launch. But what do you do when your product is “always open”?

Watch me dig deep into this challenge as I tear down one student’s “always open” funnel. Get our 28 minute interview and a copy of his full launch funnel.

The GL Launch Funnel Checklist

How do you know if your funnel is good enough?

This is the checklist we use internally to make sure everything is buttoned up and ready to go. Don’t worry, don’t guess – just use the checklist.

Plug-and-Play Launch Templates: Quick Launch, Standard Launch, and Breakthrough Launch

This is the heart of the Breakthrough Launch system – our 3 launch templates for quickly and confidently planning winning launches.

3 Uncensored Funnel Narrative Brainstorms

Every time we create a new launch funnel, we start with a big brainstorm of potential funnel narratives. These are BIG IDEAS that could tie everything together.

See our full collection of narrative ideas for three of our products: Find Your Dream Job, Call to Action and Advanced Connector’s Package. This raw, unedited collection shows you everything: the good ideas, the bad ideas, and the hidden golden nuggets.

Case Study #2: How to Compete with Bigger, More “Professional” Institutions

What do you do if your small (even tiny) business has to compete against massive, established businesses?

Watch as I help one student improve his funnel to boost his credibility and compete with big competitors. You’ll get the full 29 minute, deep dive interview and a complete copy of his launch funnel.

8 Proven Email Archetypes

I could run a million dollar launch with only these 8 emails. In fact, I have. And so can you.

See proven examples of all 8 email archetypes, taken from our very own launches. Use them as inspiration for writing your own hit emails.

Email Before & After

This is an email we wrote for the original launch of How to Talk to Anybody, our social skills product. One of our writers drafted this email for my review, and as you’ll see, I made some small (but significant) edits to improve it.

End result: The 1 week funnel went on to make $721,441. This email alone brought in several hundred thousand dollars.

Find Your Dream Job Webinar Slides and Earn1K Webinar Recording

Get our complete webinar slides for one of our Find Your Dream Job webinars. And the full recording of one of our proven Earn1K webinars. These $1k and $2k products have each generated millions of dollars in revenue…even years after their first release.

There’s no better way to learn about webinars than going behind-the-scenes of some finely tuned, highly profitable webinars.

Webinar Toolbox: Our Proven Slide Template, Webinar Checklist, and Email Scripts

There’s no need to build your webinars and all the interlocking pieces from scratch.

Use the templates, checklists and scripts in our Webinar Toolbox to save yourself time and trouble.

Launch Amplifier Implementation Guide #1

Breakthrough Launch details 5 different Launch Amplifiers that can add 53% extra revenue to your launch – every time.

This nuts-and-bolt guide walks you through how we recommend implementing the first 3 Launch Amplifiers.

Launch Amplifier Implementation Guide #2

Boost your revenue by another 5-10% every time – even after your launch is over.

This bonus gives you word-for-word email scripts you can use in your own launches to immediately boost your sales.

Case Study #3: How Do You Stand Out When You’re In a Low-Price, Low-Trust Niche?

What do you do if you’re in an industry crammed with low-quality, low-priced, over-hyped products – like fitness?

Watch me walk one student through this common challenge. You’ll get the full 25 minute video and his complete email funnel, which we teardown in the video.

Template: How to Run a Launch Post-Mortem

Adding a post-mortem to your launch process will help ensure that every launch you run gets better than the last.

This is a real launch post-mortem we conducted for the launch of one of our courses. We’ve also included a blank Launch Post Mortem template. Use this for your next product launch!

Script: Deep-Dive Customer Insight Surveys

Understanding why people buy or don’t buy is critically important for your future launches. Every insight you gain will help you improve your product and sales messaging.

In this bonus, we give you the exact scripts and questions we use to survey our buyers and non-buyers. Ready to use in your business.

Swipe Funnel #1: Zero to Launch

This $2,000 start-your-own-business course is the flagship product in our catalog. This funnel – written for the 8th launch of this product – brought in $3,095,158.

In the course, we’ll walk you through this funnel and show you what it’s like to run a blockbuster launch. And we’ve included a full copy of the funnel – with every email we used – in our swipe library for you.

Swipe Funnel #2: Teach Yourself Anything

The funnel for this $299 rapid skill acquisition course brought in an easy 6-figures in just a few days. And it did it without a webinar, without a hard sell, without any spammy gimmicks at all. Just simple emails following our Breakthrough Launch formula.

We’ll give you the entire funnel – and our post-launch analysis.

Swipe Funnel #3: How to Win the Game of Advanced Personal Finance

How can you run a hit launch when you’re selling a niche product on a dry topic? Our $499 advanced personal finance funnel brought in over half-a-million dollars with just a few emails.

Get the full funnel and our breakdown of how it worked.

Swipe Funnel #4: Earn1K on the Side

One of the great things about our Breakthrough Launch formula is that, since you don’t have to worry about the nuts-and-bolts of your funnels anymore – you can be more creative if you decide to.

In this launch for our $1,000 freelancing course, we included a fun contest. See how this new element fits into the Breakthrough Launch template taught in the course.

Swipe Funnel #5: Double Engine Growth

How do you write a funnel for a high-end product? Study our funnel for our $6,000 advanced business strategy course – which comes with our post-launch analysis.

Swipe Funnel #6: Forefront

Forefront was a $500 experiential event we hosted in NYC. See how we sold out that event with this complete copy of our Forefront funnel (with analysis).

Swipe Funnel #7: Ready Set Evergreen

In the Breakthrough Launch course, we also talk about launches that failed – and what to do when that happens to you.

Here is one of those launches, so you can study both the flops and home runs.

Swipe Funnel #8: Call to Action

Breakthrough Launch gives you our proven Launch Amplifiers for adding 53% extra revenue to your launches – plus the key levers that drive launch success.

See all of those in action in this condensed, one-week funnel for our $997 copywriting course.

Breakthrough Launchis for you if…

• You already have a business AND a product and you’re ready to start running profitable launches.
• You’re patient, deliberate, and methodical. You’re committed to spending the time to build a successful launch, and you know this will not happen overnight. You know that if you put in the heavy lifting upfront, you can enjoy the rewards for years to come.
• You’re looking for a SYSTEM, not random tactics or sleazy sales tricks.
• You’re emotionally stable enough to weather the “ups and downs” of running launches.

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