Andrew Pardine – Top methods to scale to $10K+/monthly as an Amazon Influencer
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Andrew Pardine – Top methods to scale to $10K+/monthly as an Amazon Influencer
You’re doing highly meaningful work in the world, and you want to get paid for your ideas, not your constant labor (on social media or other places).
And if you’re being really, really honest . . . you are tired of creating depreciating content (a.k.a. content that decreases in value, like social media ) and want to create more intellectual property or IP assets that appreciate (grow in value over time) and earn you real money for your ideas for years to come.
I want to introduce you to a few key content & IP creation systems (for thought leaders) that can help. First: why am I saying “for thought leaders” and not “influencers” or “experts” or XYZ? Let me explain.
Experts (including many consultants, coaches, authors, speakers, and course creators) frequently pursue a model of content creation, marketing, and publishing that people call . . .
Know–Like–Trust
The idea is to create enough helpful, educational, and free content that people will get to know you. Then to create even more helpful, educational, and free content so that people will like you. Then create even more helpful, educational, and free content so that people will trust you enough to buy from you.
There are multiple problems with this model if you’re doing extremely meaningful work in society (or your life’s work):
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It keeps you busy trying to prove yourself. You have to create enough content to prove that you’re trustworthy. But does it really accomplish that? With AI, almost anyone can churn out 5 posts a day with “educational” content.
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The essence of this model is “know me, like me, trust me” so it’s not designed around the reader/listener/client’s needs, perspective, or journey. It is not designed to help them think in new ways.
Influencers frequently pursue a model of content creation, marketing, and publishing that I call . . .
Want–Follow–Get
The idea is to create enough aspirational, pretty, organized, lean, clean images about their lifestyle, or business, or relationships, or health, etc., that it gets people wanting something they have. Then following them for more product recs, tips, and pretty content. Then getting some of the things they link to, so they can make a small commission.
“Ooh, I wish I could travel as much as they do.”
“OMG look at how she’s living—how do I get that?”
“Wow, he lost so much weight. Do I need to do that too? How do I do it as fast as he did?”
”Oh snap. What new blender does she have? That made almonds into almond butter in seconds!”
Now, before you go report me to the Influencer’s Alliance Against Mean Girls . . . I’m not saying that all influencers create bad content. I’m saying that a lot of influencer marketing is based on getting small commissions/payments from brands that require a lot of content to meet their needs . . . and the easiest content to create “at scale” that gets people clicking and buying things is aspirational “look at how I’m living” content.
This type of content probably doesn’t help you that much (especially in the long run) because you want and need to shift people’s perspectives and introduce them to deep, meaningful work.
Secret holder marketers (including many consultants, coaches, authors, speakers, and course creators) frequently pursue a model for their content that I call . . .
Entice–Correct–Limit
The idea is to entice us with something sensational (like all the “I made $1 million in 8 months, without an Internet connection!” posts). Then tell us what we’re doing wrong (a.k.a. correct us without offering real proof or better ideas—it’s just a lot of “you’re thinking too small” and “know your worth, bebe”). Then limit our options to move forward with them by trying to push an application for a $15,000 – $25,000 program.
This model probably doesn’t sit right with you since you want your clients to make an informed buying decision. You can’t stand the horror stories of people locked in to paying $2,000+ per month for a year, for a program that’s not helping.
This is a disempowering marketing “method” that you’re not interested in pursuing.
Sale page: https://andrewpardine.gumroad.com/l/AmzInfluencer
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