Advanced Facebook Advertising
By: Brad Batesole
Duration: 1h 44m
Date: Aug 15, 2014
Description:
Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns across different accounts and pages. Facebook advertising expert Brad Batesole shares a new set of advanced, time-saving techniques, such as bulk uploading ad images, using tags to organize campaigns, making campaign-wide changes quickly, and creating hundreds of custom ads on the spot.
The course also covers conversion tracking with conversion pixels, and retargeting users who have previously interacted with your brand’s page or website. Plus, learn how to use the Power Editor to quickly duplicate ads with different targeting or imagery, and move ads between accounts. And last but not least, Brad reveals tips for mimicking A/B testing of ads and generating more leads.
Contents:
01. Introduction
02. Facebook Power Editor
03. Managing Ads and Campaigns with Power Editor
04. Manage Pages with Power Editor
05. Creating Custom Audiences
06. Advanced Power Editor Features
07. Using a Conversion Pixel
08. Facebook Business Manager
09. Facebook Retargeting
10. Advanced Advertising Tips
11. Conclusion
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