Chris Record – Clipping Academy

1. Storytelling – The art of telling short-form stories effectively.

2. Audio – Background music and trending songs to boost views.

3. Visuals – B-roll and relevant scenes to add more emotion.

4. Captions – Giving context to fast-paced content.

These 4 steps are the essentials to becoming an expert clipper.

Clipping is more than just choosing a start point and end point in a long video and chopping out a single minute of content to post as a reel or YouTube short. If it was that simple, everyone would be doing it

The Clipping Academy teaches how to properly find the best pieces of content in a longer video, and then clip them down into a montage format in a short form video. We call this process “Storytelling“.

Think of it like this…

You’re watching a Joe Rogan podcast. It’s 3 hours long. You don’t have the time to watch the whole podcast, but you heard that some amazing things were said. What you need is a highlight reel!

Short-form content is very similar to a highlight reel when you are repurposing long-form content. You look for the main points that the presenter has made, and you find ways to tell those stories and make those points generally in one minute or less.

Often times it may take a speaker 5 minutes to get the main points across that they are trying to make. So if you just chopped 1 minute out then it wouldn’t make much sense. So the real art of storytelling is being able to tell that same 5 minute story in 60 seconds or less.

There are AI tools that will do a lot of this for you. For example, there are tools that will instantly create cuts everytime there is a brief bit of silence, or anytime the speaker says “uhhh” or “ummm”.

The next step is to start deleting anything not relevant. You keep clipping it down until you have something less than 60 seconds.

This is something that I believe everyone can learn. And I believe with 100% confidence that you can learn how to do this and start creating epic videos using other peoples content that can go viral.

But Storytelling is just the first step. Let’s talk about all 4.

The next step is Audio.

Now that you have a 60 second clip there are several things you can do to improve the quality of the clip using AI tools that you will be taught inside of the Academy.

For starters, you can run the audio through the Adobe Podcast tool and there is a chance that it can be highly improved in just seconds.

From there you can use an AI tool to create background music that is original and won’t get you any copyright issues. The AI will create it in just a minute or so, and then you can drop it behind the video.

Additionally, you can use trending audio that is available directly when you upload the content from within the social apps. This can give your content an extra boost in the algorithm and potentially get it more exposure. Plus it’s a lot more native to each platform to do this.

These are just a few ways to use audio effectively and in the Academy we will break down numerous examples of this in detail.

Next we have Visuals.

You have a 60-second clip with some background music. But you don’t just want a talking head clip the whole time. Now you can leverage AI where you simply choose keywords and the AI finds pictures or videos for each keyword that can be instantly placed into each of the cuts from the first step.

This brings the video to life, as the speaker is now narrating beautiful b-roll type footage and it becomes much more captivating for the viewer to watch. This is also a great technique to get videos to go more viral. You can even use clips from movies, as well as tons of other ideas that will be taught in the Clipping Academy.

Lastly we focus on Captions.

Static captions can be used as “headlines” that grab the attention of the viewer, and dynamic captions can be used to read along while the video is playing which is essential for people with their sound turned off while they are scrolling the feed.

But it’s more than just that.

Captions are yet another powerful storytelling tool. Theres a lot more that you can do besides just word-for-word auto captions. In many situations you don’t need that much text. You just need to get the main bullet points across in order to captivate the viewer, and hopefully teach them something or inspire them or entertain them.

When you put all 4 of these pillars together then you have the ability to create epic short form content that is in high-demand right now, and that clients are willing to pay you monthly to create for them.

In the Clipping Academy we will teach you from scratch how to do this, and how to use AI to do it faster and more effectively.

And we will show you how to find clients and close clients that are willing to pay top dollar for these skills, as well as how to use these skills yourself to build your own brands and drive more traffic!

This is just the tip of the iceberg. If you are reading this far that means you are seriously intrigued in this concept, and we’d LOVE to have you as a member inside of the Clipping Academy!