In a world obsessed with business growth strategies, coaches are not taught how to design a coaching business

Here’s something a typically frustrated, burned-out coach would say:

“I have a website, I have a blog, I have social media followers, I go to networking events, I’ve secured clients… so why am I still struggling to get by? Why am I still exhausted? Where’s the income, freedom, and satisfaction I thought I’d enjoy with my own coaching practice?”

First, we need to get one thing straight.

Digital marketing experts are great at what they specialise in. There’s nothing bad or wrong with digital marketing, blogging, social media, and so on. But here’s the thing.

Coaching is a relationship business.

This is so important that it needs to be said again. Coaching is a relationship business. This means coaching is NOT a volume business. Therefore, to be a wildly successful coach…

• You don’t need a fancy website
• You don’t need a huge email list
• You don’t need thousands of social media followers
• You don’t need to have celebrity status
• You don’t even need a business card (!)

What you need is an important mindshift.

Transformational coaching is a personalised relationship business, which you can’t (and should not) sell in high volume at a low price.

That’s why the coaching business doesn’t thrive on conventional marketing strategies and online presence that create high traffic volume, large social media followings, huge amounts of subscribers, or celebrity status popularity.

And that’s also why trying to “grow your coaching business” on these conventional marketing strategies will NOT attract the kind of high-performing, high-paying clients you need to enjoy a thriving coaching business with the kind of income, impact, and freedom you desire.

Which is why now, the most important mindshift you need to make is going from “growing a coaching business” to “designing a coaching business”.

You need to design a coaching business that:

• DOES NOT depend on investing time and money into digital marketing to succeed
• DOES NOT depend on becoming the most popular to “stand out from the crowd”
• DOES NOT depend on getting more clients to earn more income

But instead:

• Thrives entirely on your unique gifts to create more impact
• Lets you to spend more time doing what you enjoy and working in your genius zone
• Can be fully customized to fit your working style, lifestyle, and goals

So how do you design this kind of coaching business for yourself?

Well, you need to have ALL the right elements.