Introducing

Agency Jumpstart

Here’s exactly what you’re going to find inside the Agency Jumpstart

• A simple walkthrough of how to interpret a profit and loss statement so you understand the basics. (Your accountant will be amazed by your thoughtful questions)
• The TWO accounting statements you need to master to check if your agency is profitable
• A complete thorough deconstruction of what a balance sheet is and all its components. (Plus, the most important equation you should know – the equivalent of E=mc^2)
• Why Performance Based Consulting sounds great on paper, but is actually terrible in practice
• A downloadable revenue model calculator to help you determine which revenue model to choose for your services
• Why it’s difficult to scale revenue with big projects
• The ONE non-negotiable thing your services need to have in order for you to be profitable as a freelancer or consultant

• 16 lead generation tactics that require ZERO cold calling
• The single most important lead generation tactic that allows you to position yourself INSTANTLY as the expert just by association
• Complete deconstruction of how your prospective client thinks about their problems and how you can leverage that into your sales pitch
• The SINGLE most important concept for service businesses to understand in order to easily hit income targets
• The TEN sales metrics every consultant or service business needs to track in order to understand the full sales picture and its impact on profits. (Miss one of these and you will be flying blind during your sales cycle)
• The ingredients of a great sales pitch deck to persuasively communicate the value your service provides to prospective clients.
• The THREE biggest mistakes service businesses make when marketing their website and how to fix them
• 5 tactics that will easily improve your website’s homepage so you avoid the kitchen-sink marketing syndrome
• How to leverage knowledge of client budget cycles into your sales process so you can intercept them when they are most likely to buy
• My Client Budget Cycles framework to track client’s budget cycles and stay top-of-mind during the sales cycle
• Why most agency’s revenues come from 2/3 of existing clients and how client relationships are the difference factor between you and your competitors

The Bad Client Checklist and the Sauer Principle (80% of the pain in your butt comes from 20% of your clients)

• Why agencies fail in making clients happy with the work they deliver
• The 9 critical questions you should ask your clients during the onboarding process to manage client expectations
• The FOUR components of project management
• How to receive timely payments from clients
• My secret to effective Statements of Work that you can learn and implement right away.
• Discover how to use the RHC metric so you know EXACTLY when to hire a new employee from a financial perspective
• Discover the right time to hire an employee from an operations standpoint with the 8-step Hiring Flow Framework
• The best advice my CFO gave me while growing my agency (Hint: Timing is everything when it comes to profitability)
• Common pitfalls to avoid as a subcontractor
• Why you should involve your employees in your marketing and business development.

• The THREE different phases of building an agency (And the biggest lessons I learned as a “solopreneur” and agency owner)
• The difference between an affiliate and a business partner. (And the most common rookie mistake I see consultants make)
• How to deal with your existing business partners and the 4 things you need to consider in case you decide to end your partnership
• The 8 decisions executives make and the primary responsibility of your company’s shareholders.
• The THREE types of businesses that could potentially acquire your business and how each one goes about acquiring an agency business
• The organizational chart that my own agency used for years and the largest role that made up 75% of employees
• How to apply the 80/20 rule to your services using The Profit Opportunities Framework so you know which are bringing REAL profits and which are not worth offering anymore

• Understand why not all revenue is good revenue
• Make a choice in your business between creating a platform or providing services
• Don’t try to scale your culture too quickly
• Every agency must have these 8 business planning building blocks in place before growing (and we provide a checklist to make sure you have addressed them all)

Be sure to differentiate your services, and use third-party recognition whenever possible