Dayna Rothman – Content Marketing Foundations

Content Marketing Foundations

By: Dayna Rothman

Description:

Create messaging that breaks through to buyers and tells the story of your brand with content marketing. Expert Dayna Rothman explains fundamental content marketing concepts and benefits, and then explores how to craft a content marketing strategy in organizations of all sizes.

The course explores creating a content plan, choosing content types, and developing an editorial calendar. It also explains how to write, edit, and design content, as well as choose the right mix of content and curate it for maximum impact, and closes with tips on measuring the impact of your content marketing efforts.

This course is part of a Learning Path approved by the American Marketing Association.

Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.

Topics include:

• What is content marketing?
• Hiring a content marketing team
• Creating buyer personas
• Developing a brand voice
• Setting goals
• Creating a content plan
• Writing, editing, designing, and curating content
• Promoting content on various channels
• Tracking performance

Author:

Dayna Rothman is the senior content marketer at Marketo and author of Lead Generation for Dummies.

Dayna Rothman is the senior content marketer at Marketo where she leads content strategy and creation. She is also the author of Lead Generation for Dummies and has extensive experience in content marketing, social media, marketing automation, and inbound marketing. Dayna has an MBA from Golden Gate University and lives in Oakland, CA.

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