Learn how to find bigger, better clients using great case studies

What if you could easily turn your successful projects into sales?

What if you could stop panicking every time someone asks about your portfolio?

What if you could feel confident and optimistic about sharing your process and results?

So why case studies? Why this kit?

I can remember just starting out as a freelance designer. I was struggling to make ends meet and I was just trying to find anyone who would pay me to create. Those were tough times.

I remember whenever someone asked me for my website or portfolio. I would give them the link or send them the PDF… then follow it up with a whole list of excuses:

• My site’s down right now, we’re just going through a rebrand
• We’ve been so busy, we haven’t been able to update things in a while
• Just a heads up: most of the work up there is student work

Any of those sound familiar?

Every once in a while, I’d crack open my portfolio website to update things and add new projects… and sit staring at the blank text window, wondering what to write. Or I’d open the project-final-FINAL-r23 folder, and wonder how the hell I was supposed to share the client-butchered results with the world. Especially when my first attempts were so much better.

To be honest, I wasn’t the sharpest tool in the shed back in those days. In fact, I’m still far from perfect.

But I’ve learned a few things since then, albeit from the school of hard knocks, which I’m dying to share with you. Minus the hard knocks, of course.

The first product I made was a guidebook for writing proposals that work: The Perfect Proposal. Thousands of creative professionals have used this to charge more for the great work they’re already doing. Check out what they said about that:

Now, I’m tackling a bigger issue: how to show your work.

I used to think that if I did great work for clients, more work would follow. That if I just did my best and focused on my craft, that bigger clients would eventually find me.

Boy, was I wrong.

I tried my best to present client work that sometimes I wasn’t even proud of. But my portfolio looked like a dirty laundry basket full of random, mismatched projects.

And the project pages themselves? They came off boring at best. Just a page full of dull imagery, isolated logos, and a basic description.

I struggled with the consequences of my portfolio for years:

• Losing jobs that should have been mine
• Not getting past the first phone call
• Not hearing back after sending my portfolio to new leads
• Never winning jobs on oDesk (Upwork) or other job sites

I was close to throwing in the towel and getting a job. I was so frustrated and overwhelmed that I wanted to quit. And then I realized something that changed everything.

I realized that most clients can’t see.

I mean they’re not blind (usually), but when it comes to analyzing aesthetics and determining who’s work is better than the rest… they can’t do it. At least not well.

You see, they’re not trained professionals like you and I. They don’t spend their time studying what craftmanship looks like. And if they don’t see something in your portfolio that’s pretty damn close to what they’re looking for, they move on.

Unless we present our work differently.

Story, process, and assurance are more powerful than aesthetics, styles, and trends. So when we share our work, we need to:

• capture their attention with a compelling story of solving a unique problem,
• help them envision working with you as an amazing experience they will love
• assure them that the end result will achieve the real results they’re after

The best way to hit all three? A compelling case study.

In case you’re wondering, case studies are the way we can present our work by telling the story of the project.

It seems simple, but let me tell you from experience: without a framework, case studies are hard to create. You know what I mean if you’ve ever:

• Stared at a blank screen wondering where to even start
• Wondered if you can use better options, instead of what the client wound up with
• Had to jump to a new job before ever uploading the work to your site… then forgot all the details about the project
• Wondered if what you’re writing even matters to who actually reads it

I know how it is. I’ve been there before. And that’s exactly why I’ve created The Complete Case Study. This is the framework that I’ve developed over the years of writing case studies: it’s a fast, flexible, and easy framework that you can use to craft case studies that help you land bigger clients.

The Complete Case Study is the framework that I’ve used to create case studies that matter. And paired with the Perfect Proposal, we’ve been able to:

• Sell identity design projects (read: logos) for over $250,000
• Close over $3,000,000 in design business
• Convert hundreds of random website users into new leads

I’m all about transparency. And you’ll see our exact playbook, how we construct our case studies, and even get to see an exact copy of the Blind capabilities deck!

Ready to get started?

When you’re finished with The Complete Case Study, you won’t just have great case studies. You’ll know how to use them. But best of all, you will uncover insights about your own process and clients. Specifically, you will know:

• The challenges that led them to your solution
• Why they chose you over your competition
• The real reasons they love working with you
• The impact that you have made for their business
• And what you can do to make them happier

If you’re ready to charge more, find better clients, and have more time for what’s actually important in life, The Complete Case Study is perfect for you.