“BUSINESS IN A BOX”

One of the things I love most about starting or growing a real estate photography business is that, when you use my system, it’s what I call a “business in a box.”

What do I mean by that?

Well, the most difficult aspect of starting a business is starting from scratch, and having to figure out everything on your own. That’s why most small businesses fail.

They simply aren’t prepared for the challenges, and they make too many mistakes because they aren’t following a proven system.

This is also what makes a franchise business — like McDonalds — so incredibly valuable. When someone buys into a franchise (e.g. opens up a McDonald’s store), they’re paying a premium because there’s a proven system that virtually guarantees their success.

They don’t have to be the next Bill Gates or Warren Buffett to make it work — they just have to do is follow the system and put the work in.

That’s why it costs millions of dollars to open a McDonalds today.

I designed Real Estate Photographer Pro with that model in mind.

I know that most people don’t want to take the risky, tedious path of figuring out everything on their own. I know that you’re willing to put in the work, but you’re also smart enough to not want or need to reinvent the wheel — you can get to your destination faster and easier by following a proven model.

Of course, there is one big difference between Real Estate Photography Pro and opening a McDonalds: The cost! Since you don’t have to worry about real estate deals, huge overhead costs, and paying out royalties on your sales, you can start or grow your business for just the price of enrolling in an online course.

3 POSSIBLE PATHS TO SUCCESS

One of my favorite things about real estate photography is that it gives you plenty of options as a business owner.

Path #1: Operate a “one person” business

For many people, this is a great way to start out. It’s a risk-free, low-pressure way to get your feet wet, while earning money doing something you enjoy.

It also allows you to earn a pretty good income, without most of the challenges of a traditional business.

Remember, in my first year I was able to earn roughly $60,000, without having to work full time, rent an office, hire employees, and so on.

You can choose to stop at this point if you’d like. Personally, I chose to keep growing my business, which leads me to…

Path #2: Operate a small business

For anyone interested in growing past the “one person” business phase, a great option is to grow into a small business.

You can hire a few employees, which allows you to service more clients — this translates into more income, while still keeping things relatively small, and keeping your overhead low.

Again, you may choose to stop at this point, comfortably serving a few clients and operating a small, low-pressure business. Or, you may choose to do what I did…

Path #3: Scale your business

Today, my small “side hustle” business is now a full fledged and growing operation, with over 1,000 clients, 15 employees and contractors, and over $1-million dollars in annual revenue.

The beautiful thing about having all of these options is that you don’t have to decide now — you can start from wherever you’re currently at, and grow it to whatever level you’re comfortable with.

Or maybe you’ll want to challenge yourself to get out of your comfort zone, and grow into a new one! Again, it’s all up to you. As a Real Estate Photography Pro, the sky’s the limit, and you get to choose.

FROM HOBBYIST TO $1,000,000+ IN YEARLY REVENUE

One of my favorite things about Real Estate Photography is that anyone can do it.

It doesn’t matter if you’re already a professional photographer, a hobbyist, or even if you’ve never held a camera in your entire life — I can teach you how to do it and be successful at it.

And it doesn’t take years or months to learn. Nor does it cost thousands of dollars, require you to take out expensive student loans, and so on.

Quite to the contrary, it’s something anyone can learn quickly, and get up and running in just a few days if you really want to.

I know this from personal experience. When I started my Real Estate Photography company, Norman & Young (Norman is my middle name, and Young is my brother’s middle name), it was just a side business I started…by accident!

I was only 17 at the time, and I was planning to go to college. I thought the only way to make a good income in this world was to get a four-year degree, so that’s what I was working towards.

My plan was to become a doctor. But I started questioning that plan because almost every doctor I talked to told me they wouldn’t do it over again, if they had the choice.

They said it “wasn’t what they expected,” that they didn’t enjoy it, AND it took them $500,000 or more in student loans, plus an entire decade of school, to start making a decent income.

That was pretty sobering — can you imagine going into debt for half a million dollars, and spending an entire decade going to school, only to regret your decision once you finally started working? I’d hate to be a patient one of those disgruntled doctors is about to operate on!

Luckily, right before I went off to college, I was asked if I could take some photos of a house that was listed for sale — and being a teenager in need of money, I said yes.

I was far from a professional photographer, and I ended up making every mistake you could make when photographing real estate, but I still made $50. Not bad for a kid who had no experience!

But I was hardly prepared for what would happen next…

It wasn’t long before word got around, and more and more real estate agents were hiring me to photograph their property listings.

By the end of my first full year, I’d made over $100,000. Since that’s more than many college professors themselves earn, I decided to pursue my Real Estate Photography business, instead of a college degree.

That turned out to be one of the best decisions I’ve ever made.

I could have stopped there if I wanted to. Making six-figures photographing houses was already an amazing way to make a living.

But I saw the potential and knew it could be bigger, so I recruited my brother to help me grow it into a bigger business. Just like that, Norman & Young was created.

Fast forward five years, and some incredible things have happened:

• We now have over 1,000 paying clients

• We’ve doubled our revenue every single year — we’re now at over $1,000,000+ in yearly revenue, and still growing!

• We’ve been able to hire 10+ employees, so we can earn even more money, with less effort

Remember what I said earlier… It doesn’t matter where you’re currently at…

Maybe you’re considering Real Estate Photography as a side hustle, like I was at first…

Or maybe you want to turn it into a nice six-figure income, doing something enjoyable…

Or perhaps you want to grow it into a larger business, like I did…

Either way, I’d love to help you get there.

That’s why I created Estate Photographer Pro.

I’ve packed this course with all of the info I wish I’d started with, including:

• Every step you should take to get started quickly and successfully

• How to grow your business, so you can earn more, with less effort

• Mistakes that prevent most Real Estate Photographers from success and profitability, and what you should do instead

• Step by step systems for photographing any property

What to do before, during, and after a shoot

• A simple and effective system for getting tons of clients (without cold calling or other uncomfortable forms of “selling”)

• How to keep clients coming back for more, so you keep getting paid, without having to keep finding new clients

• Simple pricing structures you can emulate, so you won’t have to guess how much to charge

• What services to offer clients for maximum profitability

• And much, much, much more!

I even go into all the nitty gritty details, like naming your business, whether or not to incorporate, how to think about sales tax — and of course everything you need to know about what gear to use, and how to shoot and edit photos!

I couldn’t be prouder of this course, or more excited to share it with you.

Feel free to have a look around the page — I believe you’ll find all the information you need to make a decision, but if not, feel free to email me at [email protected] and I’ll get back to you shortly (I read and respond to all emails personally).