Dr. Aurora Dawn Benton – IGNITE the Sustainability Leader Within
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Overcome objections to sustainability with common leadership best practices
Have you ever tried to sell sustainability or other important changes (e.g. technology, innovations) within your organization or to clients or vendors, only to encounter excuses or copouts? There are some typical responses you may hear from those who seemingly oppose sustainability initiatives, such as “customers won’t pay for it” or “we don’t have time.” It’s easy to interpret this as “we’re not interested” but what you’re more likely facing is basic human nature: resistance to change!
Most people get that sustainability and innovation are important, but it can be like putting a size 10 foot into a size 6 shoe. Organizations need to be stretched to accommodate such initiatives and that takes bold leadership! Whether you are the person making the excuses or the one trying to overcome the resistance, change is possible if you embrace the Top 10 leadership principles shared in this session. The context for this course is sustainability and many of the examples are from hospitality but these “excuses” come up in other contexts and the leadership principles apply to any change!
The course consists of a series of videos and most lectures are accompanied by a worksheet you can download to put the concepts into action!
Course Outcomes
- Identify common objections to sustainability proposals.
- Recognize the real reason people reject sustainability initiatives.
- Develop leadership strategies to overcome resistance to change and sustainability.
“This course does a great job of articulating the common excuses that derail sustainability progress. As a sustainability consultant, I’ve heard lots of these comments before, but this course translates what people often say into their likely underlying attitudes and beliefs, and shares ideas for helping change attitudes at that deeper level. I can definitely see myself referring to my notes from this course whenever I encounter resistance to sustainability in the future.”
– Julia Spangler, Sustainable Events Consultant
Your Instructor
Dr. Aurora Dawn Benton is Founder and Chief Change Agent of Astrapto LLC, which offers courses, coaching, and consulting to advance sustainability in hospitality, events, travel, and other services industries. Her passion is to make sustainability practical and positive for people whose job title is not sustainability, but who have a passion to drive positive impact in and through their organizations. Astrapto’s impact ranges from measurable and significant reductions in food waste to landfill to engaged and excited employees seeking opportunities to impact their communities. Aurora’s clients include World Wildlife Fund (Hotel-Kitchen), Centerplate, Baltimore Convention Center, Green Seal (hotel eco-certification), the Events Industry Council, and various hotels and restaurant groups. Aurora loves helping people realize their potential while discovering a greater purpose for good in business. She has helped over 100 college students launch green teams! She has been a thought leader and volunteer in industry organizations, including the Events Industry Council and the Global Sustainable Tourism Council. Aurora has a doctorate degree in Social Impact Management and has a Sustainable Event Professional Certificate.
Course Curriculum
IGNITE the Sustainability Leader Within
Introduction
Welcome to the course! (3:32)
Foundations
Sustainability and the Business Case (5:56)
Change (Sustainability) Needs Strong Leadership (5:47)
Leadership Principles for Overcoming Excuses
Principle 1: IDENTIFY best resources (3:03)
Principle 2: IMPROVE upon past efforts (2:45)
Principle 3: INVESTIGATE and report (2:54)
Principle 4: INTEGRATE into all departments (2:28)
Principle 5: INSPIRE (or INSPECT) (2:38)
Principle 6: INFORM (and BE INFORMED) (3:03)
Principle 7: INVEST (5:19)
Principle 8: INITIATE now! (2:21)
Principle 9: INVITE participation (3:40)
Principle 10: IMAGINE a vision (2:21)
Extras
Special Note to Sustainability Practitioners (1:32)
Full Course Lecture (live session at a university class) (70:44)
Taking it Further
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