Elise Darma – Video Vault
I’ve piqued your interest talking about 10-second videos, so let’s cut right to it.
When it comes to marketing your business with short-form video, I see 3 major problems.
Short-form videos are no longer brand spankin’ new. We’ve passed the early adoption phase and are well into mass adoption with Instagram Reels, YouTube Shorts, and Idea Pins now in the picture.
Because of mass adoption, more users than ever are on TikTok and Reels (almost 3 billion between just these two apps) so that means competition is up, and reach is down – big time. Anywhere from 20 to 60%.
To make matters worse, business owners are trying to keep up with all these changes so that their business stays relevant, but 90% of video advice out there is wrong. Why? Because it’s made for creators, not business owners.
I’ve been experimenting with short-form videos since 2020 and yet, you’ve probably never seen me in your feed – because I’ve never gone 100-million-views viral.
But in my experimentation, I realized something major.
TikTok wasn’t just a place to jump on dance trends or show off your toned arms…
TikTok is a powerful search engine.
I stopped wasting my time with trendy videos, and just focused on video topics that my audience cares about… today, tomorrow and even 2 years from now…
And with this switch, my views didn’t change much, but my LEADS and SALES sure did.
not just in the revenue results I saw in my business, but because of these 3 key reasons:
Evergreen videos don’t focus on what’s trending today, but instead on the topics that people are always searching for. (Breathe a sigh of relief – you don’t have to stress about staying on top of ever-changing trends.)
TikTok, Reels and Shorts have all incorporated Search Engine Optimization (SEO) to their platforms, which means a video you publish today can be found in search results – months or even YEARS down the road.
TikTok became the world’s most popular website in 2021 so Google is now featuring short-form videos IN ITS SEARCH RESULTS. Even Google wants a piece of this short-form video pie!
Imagine making one 10-second video once that turns into 1,000 new followers, 100 new leads, and 10 new sales to your business?
Imagine showing up as the expert and market leader like you are – without the silly dances or trends – deepening the “know, like and trust” factor of your brand?
Imagine making quick videos (that don’t require a video production agency) in your own style that drive organic traffic for weeks, or maybe months, after publishing?
You can do all this today by making evergreen, short-form videos.
But if you’re thinking:
“Well, what do I share in an evergreen video? Do I have to become a search expert now?
With Videos Vault, you’ll come away with videos that:
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Get you MORE visibility in front of your target customers, even on platforms that have over 1 billion users each.
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Drive steady traffic to your profile and business, even months after posting (that’s the power of evergreen).
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Connect with your audience in a way that grows your email list AND your customer list.
Sale page: https://videosvault.co/
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