BUT FIRST…

The info product industry is FILLED with depressing statistics about course completion rates, refunds, and chargebacks, and that doesn’t even account for the number of people who spend hours of time building something that never gets ONE student.

Amazing experts (like you!) that could change the lives of hundreds or thousands of students if you could just get your dang course idea FINISHED.

Problem is, there are so many variablesthat come into play, building acourse feels NOTHING likea scientifically sound process.

Sound familiar? We call this

The Periodic Table of Course Creation Confusion

01

In

Inclusions: You don’t know how much to include… or NOT include

02

Dm

Delivery Method: You can’t figure out whether you should do it live, pre-recorded, presell it, etc.

03

Te

Time + Energy: Seems like a lot to build a course without a promise that it will sell

04

Po

Platform Overwhelm: You get stuck in the weeds of platforms + tech and how to make sure you choose the right one

05

Pf

Past Failure: You’ve built courses in the past that were just “meh” – low sales & not something you’re proud of

06

Od

Out of Date: You don’t want to make something that will just have to change in a few months

07

Wc

Wild Card: Whenever you do research to buy programs, prices and quality are all.over.the.map.

08

Bh

But HOW: You have a million courses about courses but none actually teach HOW TO ACTUALLY build the thing

09

Pw

Pricing Woes: You don’t know what to price it at, to get the most profit AND the most sales

If you’re thinking,

“Julie + Cathy…

HOW ARE YOU IN MY HEAD?!”

It’s because we’ve seen everything at this point.

Experienced it too.

The only difference between you and us is that we’ve had several years (and thousands of points of data) to help us determine what WON’T work, and what WILL.

The Good News is…

That means we’ve turned the course creation process into a SCIENCE, and that means…

PREDICTABLE outcomes.

Here’s what we discovered…

Top Secret Ingredient No. 1

Pre-selling a course works.

The problem has been that people don’t really define what pre-selling actually means.

So we’ve deconstructed HOW we presell a course so that you are PREPARED.

Preparation happens with:

• A solid foundational mission statement
• A detailed outline
• Combine that with the marketing juice of who you’re serving and what solution you’re offering through sales copy…

FAST-ACTING TAKEAWAY:

Now you’ve anchored your course in the real world, where real people, with real credit cards will buy.

Top Secret Ingredient No. 2

Then comes the planning.

This is the way you discover FRAMEWORKS. This is what makes your course work.

The planning process is a crucial step to making your course unique. It’s what makes your course totally memorable… OR… completely forgettable.

A (WO)MAN WITH A PLAN:

Be careful… frameworks aren’t often found when you’re flying by the seat of your pants. So in the planning process, you’re weaving marketing + instructional design to uncover this piece that helps you stand out.

FAST-ACTING TAKEAWAY:

We teach a layered approach to a rough buildout prior to launch.

Top Secret Ingredient No. 3

Happy Students,

Happy Wallet.

TRUE transformation and word of mouth referrals COME FROM community.

Finally, you add the most important thing that truly creates transformation, a raving fan base and word of mouth referrals: COMMUNITY.

TAKING CARE OF BUSINESS PEOPLE:

Every step of the way with onboarding to community involvement to rewards and gamification, this is what creates a true identity shift for your students.

FAST-ACTING TAKEAWAY:

We pull back on the curtains to show how when you take care of your humans, they will take care of you.