SO MANY people get this first critical step wrong – and then set out in the wrong direction. (Thankfully, you won’t!) There are different types of quizzes for different business goals – so let’s make sure the quiz you create is aligned with what your brand needs.

Granted, I can’t tell you *exactly* what your quiz should be, but I can get darn close! You’ll access several brainstorming exercises and frameworks to help you land on the topic that’s right for you – the one that grows your brand, audience, and revenue!

The process of taking the quiz should be equal parts fun, enlightening, and an introduction to your unique brand. We’ll design the quiz experience to keep people on the edge of their seats the whole time – and clamoring to get their hands on the results!

Once the quiz is completed, the most important aspects of the strategy come into play. I’ll teach you the structure to convert! This is how we transform mere quiz takers into paying clients & students.

The greatest quiz in the world won’t grow your business if you don’t promote it. Thankfully, quizzes come with some of the lowest ad and promotional costs you can find. I’ll share my best channels, techniques, and messaging tricks