Perry, Why Should I Take this Training…Why Shouldn’t I Just Hire a Local Ad Consultant?

Maybe you should…eventually…but here’s why you should take this course first…

The Bernie Madoffs of AdWords Infamy

Our local business expert for this course, Adam Kreitman, is a long-time Planet Perry AdWords consultant. And he’s one degree of separation from infamy.

Adam’s cousin was a Bernie Madoff victim.

Adam’s cousin is a smart, savvy and successful businessman. He built up a big insurance company from scratch… bought a house on the beach in Malibu with a couple of Ferraris in the garage.

But he still got bilked out of billions by ol’ Bernie.

And if you know anything about the story, you probably know how.

Fraudulent reporting.

Madoff’s company would send out reports claiming everything was just peachy.

But, eventually, the house of cards collapsed with a capital CRASH.

They trusted ol’ Bernie because he was an “expert consultant.” But they did not and could not verify what he was claiming in the reports.

I’m not saying all local business advertising consultants are running a Bernie-level Ponzi scheme. But I am saying they do some things that are, let’s say, Madoff-esque.

Most often it’s something like, “Well, we can’t let you access your account because we use proprietary technology that we have to safeguard.”

Uh, that’s a problem.

Because it leaves you COMPLETELY in the dark about what’s really going on in your account…

• You have no idea where your money is really going (how much goes to Google for clicks vs. the management company fees)
• You can’t tell what, if anything, is being done each month to optimize things
• And puts you in the situation where you have to rely on the PPC agency’s highly filtered (yet very pretty!) reporting to get information about the keywords, perfor-mance, etc. of your campaign

You have to trust but you can’t verify.

In fact, the reason most local business owners like you aren’t as successful as they should be with AdWords is precisely because of this lack of transparency.

Meanwhile, your waiting room chairs are empty, your sales guy’s phone ain’t ringing, and your lead bucket seems to have a hole in it.

Another promise: Once you complete this course, your AdWords account will be set up properly. And if you turn the management over to an outside consultant, you’ll be save from the “Madoff Effect.” You’ll be charlatan-proof. You’ll be quack-proof.