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Mark Ritson (Marketing Week) – Mini MBA in Marketing
Original price was: $2,294.00.$297.00Current price is: $297.00.
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Mark Ritson (Marketing Week) – Mini MBA in Marketing
Become the best marketer you can be.
The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.
Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.
Join them with a full-year subscription to the Mini MBA Alumni Network included. Receive continued access to all of the course videos, readings and resources. Plus, monthly Q&As with Mark, Alumni-led case studies on getting the most out of your learnings, and a global community of passionate marketers supporting and sharing your ongoing journey.
Module 1 Market Orientation
customer focus / business culture / predictive marketing
Module length: 1 hr 21 mins
Readings: 4
Study time: 2 hrs
Module 2 Market Research
research design / qualitative methods / quantitative methods / backwards market research
Module length: 38 mins
Readings: 3
Study time: 2 hrs
Module 3 Segmentation
market mapping /demographics / firmographics / behavioural
Module length: 47 mins
Readings: 3
Study time: 2 hrs
Module 4 Targeting
strategic decisions / mass marketing / target segment portraits / targeting criteria
Module length: 1 hr 7 mins
Readings: 4
Study time: 2 hrs
Module 5 Positioning
brand position / articulation / disruptive execution / perceptual maps
Module length: 1 hr 18 mins
Readings: 4
Study time: 2 hrs
Module 6 Objectives
Purchase funnel / The right objectives / Strategic decision making
Module length: 1 hr
Readings: 5
Study time: 2hrs
Module 7 Product
product creation /product assessment / NPS scores
Module length: 1 hr 26 mins
Readings: 4
Study time: 2 hrs
Module 8 Price
Price settings / Using quantitative models to set a price / Discounting and price wars
Module length: 1 hr 27 mins
Readings: 4
Study time: 2 hrs
Module 9 Integrated Marketing Communications
The S curve / Profitability matrix / Price setting / Elasticity
Module length: 1 hr 3 mins
Readings: 4
Study time: 2 hrs
Module 10 Distribution
Omnichannel / Direct vs indirect channel models / D2C sector
Module length: 59 mins
Readings: 4
Study time: 2 hrs
Your Professor
Mark Ritson, a leading figure in the world of marketing
With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world’s top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School.
Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning the teaching prize at each of these institutions.
He has worked globally as a private marketing consultant for clients such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter
Sale page: https://mba.marketingweek.com/marketing/
Archive: https://archive.ph/Vcl5y
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