MarketingProfs – Marketing Seminars

Marketing Seminars

Each 90-minute seminar features a 60-minute presentation and 30 minutes of Q&A. Our seminars are strictly educational, and we guarantee that you will learn valuable information. Each seminar is recorded, so you can view the presentation from your desktop when it’s convenient for you.

Here is the full list of the Seminar under each category:

Advertising

Promotions: Instant Gratification for Small Business Marketers
Customer Carewords: Words on the Web that Make the Sale
Small Business Series: How to Advertise on a Modest Budget
Marketing Through Stories: The Selling Power of Narrative
Search Marketing Essentials for Online Retailers
Crash Course #7: Integrated Media Planning in B-to-B Direct Marketing
Hitchhiker’s Guide to the metaverse: Second Life for Marketers
Crash Course #4: Integrated Media Planning in Direct Marketing to Consumers
BOOM: Marketing to the Ultimate Power Consumer – The Baby Boomer Woman
Evaluating Marketing Mix Tradeoffs
Advanced Topics in Paid Search Marketing
Essentials of Paid Search Marketing
Partnership Brand Marketing: How to Connect Your Brand to Other Brands to Win Customers
Reach the Big Spenders: How to Market to Women from 50 to 75
Breakthrough Communications Strategies for Today’s B2B Market
But Wait, There’s More: A Users Guide to the Basics of Direct Response BizLearning (and Radio)
Paid Search Advertising: Successful Campaigns Using Google and Overture

Brand Management

Marketing Seminars: Harnessing a Portfolio of Brands: The Harrah’s Story
Jack Trout on Worldwide Positioning: An Encore Presentation
Creating Profitable Marketing Partnerships with Nonprofits
Brand Metrics: Three Pathways to Measure ROI
Killer Web Content: Make the sale. Deliver the service. Build the brand.
Evaluating Marketing Mix Tradeoffs
Eleven Big Ideas, with Seth Godin
Partnership Brand Marketing: How to Connect Your Brand to Other Brands to Win Customers
The Anatomy of Buzz: Lessons in Word-of-Mouth Marketing, with Emanuel Rosen
Branding On-line: What Works and Why
Killer Web Content: Make the Sale and Build the Brand, with Gerry McGovern
Brand Building Basics: Profit from Your Company’s Greatest Asset

Career Management

Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)
All About Brand You: Building a Stand-Out Marketing Career
Google, The Secret Weapon for Career Success
No Cape Required: How to Become a Marketing Champion in Your Organization
Marketing’s Role as Chief Customer Officer
How to Climb the B-to-B Marketing Career Ladder
Keys to Success as a Web Manager: People, Politics and Content, with Gerry McGovern
CFO vs. CMO Smackdown: How to Win the Budget Battles
Marketing Career Turbocharger: Put Yourself in Overdrive

Customer Behavior

Using e-Metrics to Optimize Your All-Around Marketing Strategy
Buyer Personas: A Smart Way to Align B2B Sales and Marketing
Strategy First on Facebook: Opportunities of a Ready-Made Marketing Platform
Personas 2: Using Mental Images of Customers for Better Product Planning, Branding and Messaging
Personas 1: Breakthrough Customer Insight for Product, Website Design and More
Hispanic Marketing Essentials
Boosting E-Commerce Conversion Rates with Persuasion Scenarios
BOOM: Marketing to the Ultimate Power Consumer — The Baby Boomer Woman
Demystifying Website Usability: Rapid Research for Marketers
ow to Build Your Customer Experience framework in Five Steps, with Columbia Business School Professor Bernd Schmitt
Reach the Big Spenders: How to Market to Women from 50 to 75
The Anatomy of Buzz: Lessons in Word-of-Mouth Marketing, with Emanuel Rosen

Customer Relationship

Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)
Social Media for Marketers: A 15-Step Process to Engage with Your Customers Online
Going Global on the Web: Avoid the Pitfalls and Seize the Opportunities
Harnessing a Portfolio of Brands: The Harrah’s Story
Telling a Story that Sells: Case Studies with Heart
Strategy First on Facebook: Opportunities of a Ready-Made Marketing Platform
Seth Godin: How to Avoid The Meatball Sundae
How to Develop a B2B Lead Nurturing Program that Really Works
How To Build a Consistent Pipeline of Customer Referrals
Post-Click Marketing: How to Make Your Landing Pages Hit, Not Miss
What Marketers Need to Know about Podcasting and Streaming Video
Ten Cravings of Generation X and Y: Satisfying This Young and Lucrative Market
Customer Message Management 2: Confuser or Clarifier? Creating Customer-Relevant Messaging
Social Media 1.0: What B2B Marketers Need to Know About Video, Widgets, Blogs and More
Blogs, Tubes, Twitters, and More: Emerging Media’s Impact on the Customer Experience
Hitchhiker’s Guide to the metaverse: Second Life for Marketers
Hispanic Marketing Essentials
Boosting E-Commerce Conversion Rates with Persuasion Scenarios
Eleven Big Ideas, with Seth Godin
Demystifying Website Usability: Rapid Research for Marketers
How to Build Your Customer Experience framework in Five Steps, with Columbia Business School Professor Bernd Schmitt
Marketing’s Role as Chief Customer Officer
Inside the Customer Loyalty Laboratory: How Companies Build Lasting Relationships
WHAT WORKS SERIES: QuickBooks Makes Blogs Part of the Marketing Mix
Reach the Big Spenders: How to Market to Women from 50 to 75
Managing Customers As Long Term Investments
The Anatomy of Buzz: Lessons in Word-of-Mouth Marketing, with Emanuel Rosen
Branding On-line: What Works and Why?
The Twelve Laws of Customer Loyalty

Email Marketing

Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and More
Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving Sales
Promotions: Instant Gratification for Small Business Marketers
Solving B2B Marketing Dilemmas: A Sneak Peek at the Chicago B2B Forum on Driving Sales
Reaching Your Prospect’s Inbox: Better Email Deliverability
How to Develop Quality e-Newsletter Content Without Breaking the Bank
Testing, Testing — The Last (and Best) Direct Marketing Tactic
Crash Course #9: Direct Marketing Techniques for B-to-B Lead Generation
e-Newsletters: Get Attention and Build Loyalty
Crash Course #8: Email – The Power Channel in Direct Marketing Today
Crash Course #7: Integrated Media Planning in B-to-B Direct Marketing
Crash Course #6: Direct Marketing Creative Savvy
Crash Course #5: The Wide World of Direct Marketing on the Web
Crash Course #4: Integrated Media Planning in Direct Marketing to Consumers
Crash Course #3: How to Craft a Compelling Direct Marketing Offer and Call-to-Action
Crash Course #2: How to Build and Manage Your Marketing Database
Crash Course in Direct Marketing: First Seminar in a 10-Seminar Series
Email Marketing Success: 10 Campaigns Examined for Better and for Worse
The Ultimate Question, with Fred Reichheld
12 Creative Campaigns Up Close: Analyzing Direct Marketing Communications
Best Direct Marketing Strategies for B-to-B
Better Than Email Marketing? RSS Demystified
But Wait, There’s More&: A Users Guide to the Basics of Direct Response BizLearning (and Radio)
One-to-One Email Campaigns for B2B Organizations

General Management

Creating a Customer-Centric, Measurable Marketing Plan
Social Media for Marketers: A 15-Step Process to Engage with Your Customers Online
Harnessing a Portfolio of Brands: The Harrah’s Story
How to Make Marketing Indispensable to Sales
Buyer Personas: A Smart Way to Align B2B Sales and Marketing
Seth Godin: How to Avoid The Meatball Sundae
How to Develop a B2B Lead Nurturing Program that Really Works
Get More Customer Mindshare: Developing a Rock-Solid Value Proposition
What You Need to Know About Becoming (or Hiring) a Marketing Consultant
Small Business Series: Budgeting for the Marketing Mix
Solving B2B Marketing Dilemmas: A Sneak Peek at the Chicago B2B Forum on Driving Sales
Customer Message Management 1: Four Steps to Improving the Sales-to-Customer Conversation
Customer-Centric Communications: It’s All Different Now
Small Business Series: Why Most Small Businesses Fail (and How to Avoid Being One of Them)
No Cape Required: How to Become a Marketing Champion in Your Organization
Bridging the B2B Sales and Marketing Gap
Evaluating Marketing Mix Tradeoffs
How to Build Your Customer Experience framework in Five Steps, with Columbia Business School Professor Bernd Schmitt
Marketing’s Role as Chief Customer Officer
Keys to Success as a Web Manager: People, Politics and Content, with Gerry McGovern
Managing Customers As Long Term Investments
Breakthrough Communications Strategies for Today’s B2B Market
CFO vs. CMO Smackdown: How to Win the Budget Battles
Writing a Marketing Plan for Entrepreneurs and Small Business: From Blank Page to Presentation
More Profitable B2B Marketing:Manage Your Leaky Sales & Marketing Funnel

Graphic Design

Social Media 1.0: What B2B Marketers Need to Know About Video, Widgets, Blogs and More
e-Newsletters: Get Attention and Build Loyalty
Crash Course #6: Direct Marketing Creative Savvy
Best Practices in Web Content: Beauty Doesn’t Matter (much)
Killer Web Content: Make the sale. Deliver the service. Build the brand.
Crash Course #3: How to Craft a Compelling Direct Marketing Offer and Call-to-Action
Email Marketing Success: 10 Campaigns Examined for Better and for Worse
Demystifying Website Usability: Rapid Research for Marketers
12 Creative Campaigns Up Close: Analyzing Direct Marketing Communications
Behind the Wheel of Web Redesign: What Drives Success

Marketing Research

Segmenting the Hispanic Market: What the Numbers Really Mean
Small Business Series: Do-It-Yourself Market Research
Demystifying Website Usability: Rapid Research for Marketers
Conducting Online Research the Right Way
Marketing Research the Guerrilla Way
Make GOOGLE Your Most Powerful Market Research Tool

Metric & ROI

Creating a Customer-Centric, Measurable Marketing Plan
Using e-Metrics to Optimize Your All-Around Marketing Strategy
How to Make Marketing Indispensable to Sales
Brand Metrics: Three Pathways to Measure ROI
Testing, Testing — The Last (and Best) Direct Marketing Tactic
Evaluating Marketing Mix Tradeoffs
How Marketers Win Friends and Keep Profitable Customers Through ROI Analysis
The 3 Big Secrets Behind Successful Marketing Dashboards
Web Analytics All Over Again: What’s Old, New, Tried and True
Managing Customers As Long Term Investments
CFO vs. CMO Smackdown: How to Win the Budget Battles
Marketing Metrics: Linking Marketing to Financial Consequences
Web Analytics: Best Practices in the Real World

Non-Profit

Creating Profitable Marketing Partnerships with Nonprofits

Pricing

Small Business Series: How to Set Prices the Smart Way
Using Pricing Strategy to Create Competitive Advantage in B2B Markets — It’s Time to Change the Game
Managing Customers As Long Term Investments
CFO vs. CMO Smackdown: How to Win the Budget Battles
Writing a Marketing Plan for Entrepreneurs and Small Business: From Blank Page to Presentation

Public Relations

Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today’s Diverse Consumers
Telling a Story that Sells: Case Studies with Heart
Publicity Power Tool: Building a Great Online Press Kit
How To Build a Consistent Pipeline of Customer Referrals
What Marketers Need to Know about Podcasting and Streaming Video
How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer Playground
How to Tell Your Story to the Media
Inside Secrets for Using Blogs Effectively in Your Marketing Mix
How to Develop Quality e-Newsletter Content Without Breaking the Bank
Social Media 1.0: What B2B Marketers Need to Know About Video, Widgets, Blogs and More
Blogs, Tubes, Twitters, and More: Emerging Media’s Impact on the Customer Experience
e-Newsletters: Get Attention and Build Loyalty
The New Rules of PR: How to Use Press Releases to Reach Buyers Directly
Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization
WHAT WORKS SERIES: QuickBooks Makes Blogs Part of the Marketing Mix

Sales

Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving Sales
Telling a Story that Sells: Case Studies with Heart
Generating Leads With Compelling White Papers
How to Make Marketing Indispensable to Sales
Buyer Personas: A Smart Way to Align B2B Sales and Marketing
How to Develop a B2B Lead Nurturing Program that Really Works
Promotions: Instant Gratification for Small Business Marketers
Get More Customer Mindshare: Developing a Rock-Solid Value Proposition
How To Build a Consistent Pipeline of Customer Referrals
Solving B2B Marketing Dilemmas: A Sneak Peek at the Chicago B2B Forum on Driving Sales
Small Business Series: How to Set Prices the Smart Way
Arm Your Sales Team with Collateral That B2B Prospects Really Want
Customer Message Management 1: Four Steps to Improving the Sales-to-Customer Conversation
Delivering Presentations That Make the Sale
Testing, Testing — The Last (and Best) Direct Marketing Tactic
Crash Course #9: Direct Marketing Techniques for B-to-B Lead Generation
Boosting E-Commerce Conversion Rates with Persuasion Scenarios
Bridging the B2B Sales and Marketing Gap
Trade Show Strategies: Ways to Get Bigger Bang from Your Marketing Buck
Breakthrough Communications Strategies for Today’s B2B Market
Lead Generation, Qualification and Tracking
More Profitable B2B Marketing:Manage Your Leaky Sales & Marketing Funnel

Search Engine Marketing

Advanced Tactics in SEO: Part Art, Part Science
Customer Carewords: Words on the Web that Make the Sale
Search Engine Optimization (SEO) for Really Big Websites
Search Marketing Essentials for Online Retailers
Getting Google to Love Your Website . . . Again
Advanced Topics in Paid Search Marketing
Essentials of Paid Search Marketing
Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization
Google in the Real World: How Links Boost Your Ranking
Killer Search Engine Content: Create Web Content to Get on the First Page of Search Results
Paid Search Advertising: Successful Campaigns Using Google and Overture
Search Engine Optimization: Maximize Your Natural Search Channel

Segmentation

Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today’s Diverse Consumers
Using e-Metrics to Optimize Your All-Around Marketing Strategy
Tighten Up Your Marketing Plan: The Nuts and Bolts of Market Segmentation
Ten Cravings of Generation X and Y: Satisfying This Young and Lucrative Market
How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer Playground
Segmenting the Hispanic Market: What the Numbers Really Mean
Personas 2: Using Mental Images of Customers for Better Product Planning, Branding and Messaging
Personas 1: Breakthrough Customer Insight for Product, Website Design and More
Hispanic Marketing Essentials
BOOM: Marketing to the Ultimate Power Consumer – The Baby Boomer Woman
Hispanic Marketing: Effective Strategic Planning Processes
Reach the Big Spenders: How to Market to Women from 50 to 75

Social Media

Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)
Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving Sales
Social Media for Marketers: A 15-Step Process to Engage with Your Customers Online
Strategy First on Facebook: Opportunities of a Ready-Made Marketing Platform
Seth Godin: How to Avoid The Meatball Sundae
What Marketers Need to Know about Podcasting and Streaming Video
Ten Cravings of Generation X and Y: Satisfying This Young and Lucrative Market
How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer Playground
Inside Secrets for Using Blogs Effectively in Your Marketing Mix
Social Media 1.0: What B2B Marketers Need to Know About Video, Widgets, Blogs and More
Blogs, Tubes, Twitters, and More: Emerging Media’s Impact on the Customer Experience
Hitchhiker’s Guide to the metaverse: Second Life for Marketers
Truths of Blog Marketing: Reaching Customers, Building Your Brand
Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization
WHAT WORKS SERIES: QuickBooks Makes Blogs Part of the Marketing Mix
Better Than Email Marketing? RSS Demystified
Blogs: What Every Marketer Needs to Know Now

Strategy

Creating a Customer-Centric, Measurable Marketing Plan
How to Market Consulting and Professional Services
Using e-Metrics to Optimize Your All-Around Marketing Strategy
Going Global on the Web: Avoid the Pitfalls and Seize the Opportunities
Seth Godin: How to Avoid The Meatball Sundae
Get More Customer Mindshare: Developing a Rock-Solid Value Proposition
Jack Trout on Worldwide Positioning: An Encore Presentation
What You Need to Know About Becoming (or Hiring) a Marketing Consultant
Small Business Series: Budgeting for the Marketing Mix
Tighten Up Your Marketing Plan: The Nuts and Bolts of Market Segmentation
Small Business Series: Positioning, Naming and Taglines
Small Business Series: Why Most Small Businesses Fail (and How to Avoid Being One of Them)
Marketing Through Stories: The Selling Power of Narrative
Hispanic Marketing Essentials
Evaluating Marketing Mix Tradeoffs
Eleven Big Ideas, with Seth Godin
How to Build Your Customer Experience framework in Five Steps, with Columbia Business School Professor Bernd Schmitt
Hispanic Marketing: Effective Strategic Planning Processes
Uncommon Strategies to Beat Your Competition
Partnership Brand Marketing: How to Connect Your Brand to Other Brands to Win Customers
Reach the Big Spenders: How to Market to Women from 50 to 75
Managing Customers As Long Term Investments
CFO vs. CMO Smackdown: How to Win the Budget Battles
Writing a Marketing Plan for Entrepreneurs and Small Business: From Blank Page to Presentation
Brand Building Basics: Profit from Your Company’s Greatest Asset

Web Sites

Advanced Tactics in SEO: Part Art, Part Science
Social Media for Marketers: A 15-Step Process to Engage with Your Customers Online
Going Global on the Web: Avoid the Pitfalls and Seize the Opportunities
Generating Leads With Compelling White Papers
Strategy First on Facebook: Opportunities of a Ready-Made Marketing Platform
Seth Godin: How to Avoid The Meatball Sundae
Customer Carewords: Words on the Web that Make the Sale
Publicity Power Tool: Building a Great Online Press Kit
Post-Click Marketing: How to Make Your Landing Pages Hit, Not Miss
What Marketers Need to Know about Podcasting and Streaming Video
Search Engine Optimization (SEO) for Really Big Websites
Inside Secrets for Using Blogs Effectively in Your Marketing Mix
Social Media 1.0: What B2B Marketers Need to Know About Video, Widgets, Blogs and More
Blogs, Tubes, Twitters, and More: Emerging Media’s Impact on the Customer Experience
Crash Course #5: The Wide World of Direct Marketing on the Web
Hitchhiker’s Guide to the metaverse: Second Life for Marketers
Best Practices in Web Content: Beauty Doesn’t Matter (much)
Killer Web Content: Make the sale. Deliver the service. Build the brand.
Boosting E-Commerce Conversion Rates with Persuasion Scenarios
Getting Google to Love Your Website . . . Again
Eleven Big Ideas, with Seth Godin
Truths of Blog Marketing: Reaching Customers, Building Your Brand
Demystifying Website Usability: Rapid Research for Marketers
Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization
WHAT WORKS SERIES: QuickBooks Makes Blogs Part of the Marketing Mix
Maximize Value with Killer Web Content, with Gerry McGovern
Keys to Success as a Web Manager: People, Politics and Content, with Gerry McGovern
Better Than Email Marketing? RSS Demystified
Web Analytics All Over Again: What’s Old, New, Tried and True
Behind the Wheel of Web Redesign: What Drives Success
B2B Web Power: How to Find, Create and Write the Content You Need, Fast
Branding On-line: What Works and Why?
Killer Search Engine Content: Create Web Content to Get on the First Page of Search Results
Blogs: What Every Marketer Needs to Know Now
Killer Web Content: Make the Sale and Build the Brand, with Gerry McGovern
Web Analytics: Best Practices in the Real World

Word of Mouth

Strategy First on Facebook: Opportunities of a Ready-Made Marketing Platform
Make Word-of-Mouth Marketing Work for Your Company
Ten Cravings of Generation X and Y: Satisfying This Young and Lucrative Market
How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer Playground
Blogs, Tubes, Twitters, and More: Emerging Media’s Impact on the Customer Experience
Hitchhiker’s Guide to the metaverse: Second Life for Marketers
Eleven Big Ideas, with Seth Godin
The Anatomy of Buzz: Lessons in Word-of-Mouth Marketing, with Emanuel Rosen

Writing

Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and More
Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today’s Diverse Consumers
Telling a Story that Sells: Case Studies with Heart
Generating Leads With Compelling White Papers
Promotions: Instant Gratification for Small Business Marketers
Customer Carewords: Words on the Web that Make the Sale
Get More Customer Mindshare: Developing a Rock-Solid Value Proposition
Publicity Power Tool: Building a Great Online Press Kit
Post-Click Marketing: How to Make Your Landing Pages Hit, Not Miss
Small Business Series: Positioning, Naming and Taglines
Arm Your Sales Team with Collateral That B2B Prospects Really Want
Customer Message Management 2: Confuser or Clarifier? Creating Customer-Relevant Messaging
Customer-Centric Communications: It’s All Different Now
Delivering Presentations That Make the Sale
How to Develop Quality e-Newsletter Content Without Breaking the Bank
e-Newsletters: Get Attention and Build Loyalty
Crash Course #8: Email – The Power Channel in Direct Marketing Today
Crash Course #6: Direct Marketing Creative Savvy
Best Practices in Web Content: Beauty Doesn’t Matter (much)
Killer Web Content: Make the sale. Deliver the service. Build the brand.
Crash Course #3: How to Craft a Compelling Direct Marketing Offer and Call-to-Action
Getting Google to Love Your Website . . . Again
Email Marketing Success: 10 Campaigns Examined for Better and for Worse
12 Creative Campaigns Up Close: Analyzing Direct Marketing Communications
The New Rules of PR: How to Use Press Releases to Reach Buyers Directly
Maximize Value with Killer Web Content, with Gerry McGovern
B2B Web Power: How to Find, Create and Write the Content You Need, Fast
Breakthrough Communications Strategies for Today’;s B2B Market
Killer Search Engine Content: Create Web Content to Get on the First Page of Search Results
Killer Web Content: Make the Sale and Build the Brand, with Gerry McGovern

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