Martin Shervington – Intermediate Google Adwords

Intermediate Google Adwords

By: Martin Shervington

Duration: 1h 21m

Released: June 13, 2016

Description:

Take your AdWords campaigns beyond the basics. Go deeper into AdWords settings and get more value for your ad spend. Intermediate Google AdWords provides loads of new hints and tips on how to run your account and maximize conversions—whether you’re running ads directly on Google, connecting to a local audience, or remarketing to people who’ve already visited your site. Learn how to use advanced settings to find better keywords, optimize campaigns, identify trending topics, test landing pages, create dynamic ads, and much more. Along the way, author Martin Shervington recaps terms such as impressions, CTR, Quality Score, and CPA, so you can refresh your knowledge and your vocabulary while you learn new techniques.

Topics include:

• Using advanced settings in the Keyword Planner
• Setting up conversions and campaign optimization
• Using Google Trends
• Setting up A/B testing on landing pages
• Setting up target CPA bidding
• Using AdWords dynamic ads
• Adding sitelinks
• Tracking and editing ads
• Checking out opportunities
• Reporting on ads
• Scripting in AdWords

Contents:

Introduction

1. Advanced AdWords Principles

2. Advertising and Bidding Types

3. Advanced AdWords Targeting

4. Tracking, Reporting, and Editing Ads

5. Beyond Your AdWords Campaigns

Conclusion

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