Matt Bockenstette – Original Copy Legend Ad Collection

About Copy Legends

Copy Legends daily newsletter serves 10,704+ copywriters worldwide who love to geek out over old-school ads, sales copy, strategies, & original-source copywriting wisdom inspired by the “Original Copy Legends.”

This private community is where we chop it up about all things ink-slinging.

#1: Legendary Ads Vault 

(1,951+ Total)

Here’s What You’ll Get Inside:

1,951 of the highest-converting ads… 24 total collections – from 22 “Original Copy Legends” (plus my two all-time favorite bonus collections), including:

• David Ogilvy Collection (85 Ads)

• Gary Halbert Collection (52 Ads)

• Claude Hopkins Collection (463 Ads)

• Eugene Schwartz Collection (165 Ads)

• Joe Sugarman Collection (47 Ads)

• John Caples Collection (52 Ads)

• Gary Bencivenga Collection (11 Ads)

• Maxwell Sackheim Collection (79 Ads)

• Ben Suarez Collection (45 Ads)

• Robert Collier Collection (50 Ads)

• Bruce Barton Collection (25 Ads)

• Howard Luck-Gossage Collection (114 Ads)

• Joe Karbo Collection (16 Ads)

• Neil French Collection (97 Ads)

• David Abbott Collection (79 Ads)

• Ralph Ginzburg Collection (78 Ads)

• Mel Martin Collection (20 Ads)

• Ted Nicholas Collection (11 Ads)

• James Webb Young Collection (25 Ads)

• Victor Schwab Collection (9 Ads)

• Lillian Eichler-Watson Collection (31 Ads)

• Bill Bernbach Collection (83 Ads)

• BONUS #1: Advertising Advertising “House Ads” Collection (247 Ads)

• BONUS #2: N.W. Away & Sons “Legacy Themes” Collection (67 Ads)

Here’s What This Means For You:

• You get 24 complete collections – 1,951 of the highest-converting ads ever written – all in one simple, organized, & and easy-to-access place.
• You get access to every “Legendary Ad” from your desktop & mobile app – without having to worry about multiple links or downloads.
• You get free access to every future “Legendary Ads Vault” collection – along with a push notification as soon as each new collection is published.

#2: Legendary Resources Vault 

(10+ Total)

Here’s What You’ll Get Inside:

This “Resources Vault” includes a growing collection of the copywriting world’s most potent, underground copywriting resources, including:

1. Clayton Makepeace’s “The Screaming Eagle” Newsletter (18 Complete Issues), Including “Ride Along” Issues…

2. Gary Bencivenga’s “Marketing Bullets” Newsletter…

3. Gary Halbert’s “Boron Letters” (25 Chapters)…

4. “100 Tips For High-Converting Sales Copy”…

5. 122 “Openers For High-Converting Sales Copy”…

6. 91 “Closers For High-Converting Sales Copy”…

7. Blair Warren’s “One-Sentence Persuasion” Course…

(This is a “ CONVENIENCE THUD FACTOR,” as my dear friend Brian Kurtz likes to say, as all of these resources can be found in the public domain…but now, you don’t have to because they’re all readily available & organized for you to dive right in immediately…)

Here’s What This Means For You:

• You get access to our industry’s most legendary resources – all in one simple, organized, & and easy-to-access place.
• You get access to every “Legendary Resource” from your desktop & mobile app – without having to worry about multiple links or downloads.
• You get free access to every future “Legendary Resources Vault” resource – along with a push notification as soon as each new collection is published.

#3: Legendary Bullets Vault 

(2,500+ Total)

Here’s What You’ll Get Inside:

You get immediate, unrestricted access to nearly 2,500+ legendary “fascination”/curiosity bullets from “Original Copy Legend” like:

• Jay Abraham…
• John Carlton…
• Mel Martin…
• Gary Halbert…
• Gary Bencivenga…
• Eugene Schwartz…
• David Ogilvy…
• Ben Suarez…
• Ted Nicholas…
• Victor Schwab…
• Ralph Ginzburg…

(I’ve since updated the name you’ll see in the video above from “Legendary Fascinations Vault” to “Legendary Bullets Vault.”

Here’s What This Means For You:

• You get all 11 collections (with more in the pipeline) – nearly 2,500+ of the highest-converting fascinations bullets – all in one simple, organized, & and easy-to-access place.
• You get access to every “Legendary Bullet” from your desktop & mobile app – without having to worry about multiple links or downloads.
• You get free access to every future “Legendary Bullets Vault” collection – along with a push notification as soon as each new collection is published.

#4: Legendary Leads Vault

(830+ Total)

Here’s What You’ll Get Inside:

You get immediate, unrestricted access to 830+ legendary lead “Copy Combos” – including the headline (pre-headers & sub-headers), along with the opening line(s)/paragraph(s) from the following “Original Copy Legend” ad collections:

• Eugene Schwartz…
• David Ogilvy…
• Gary Halbert…
• Gary Bencivenga…
• Ben Suarez
• Bruce Barton
• James W. Young…
• Joe Karbo…
• John Carlton…
• John Caples…
• Joeseph Sugarman…
• Maxwell Sackheim…
• Neil French…
• Robert Collier…
• David Abbott…

(I’ve since updated the name you’ll see in the video above from “Legendary Headlines & Openings Vault” to “Legendary Leads Vault.”

Here’s What This Means For You:

• You get all 830+ (with more in the pipeline) – of the highest-converting opening “Copy Combos” at your fingertips – all in one simple, organized, & and easy-to-access place.
• You get access to every “Legendary Lead” from your desktop & mobile app – without having to worry about multiple links or downloads.
• You get free access to every future “Legendary Headlines & Openings Vault” collection – along with a push notification as soon as each new collection is published.

#5: Copy Legends 6-Figure

Sales Letter Vault

Here’s What You’ll Get Inside:

Inside this “6-Figure Sales Letter Vault”, you’ll get…

A paragraph-by-paragraph breakdown of the exact sales letter I wrote to scale Copy Legends to $101,110 in sales in its first 124 days…

…from a $7 front-end offer from cold traffic.

Inside, you’ll also get:

>>> My 67-Step Sales Letter Sequence, Breakdown, & Checklist

Here’s What This Means For You:

• You get access to the 67-step breakdown, sequence, & checklist from your desktop & mobile app – without having to worry about multiple links or downloads.

#6: Profit-Swipe Mastery

9-Issue Collection

Here’s What You’ll Get Inside:

Each Issue Follows This 5-Part Framework:

1. A Legendary Ad…

2. Ad Transcript…

3. Ad Commentary (by Drayton Bird)…

4. Ad Breakdown (by Matt Bockenstette)…

5. Ad “Profit Swipe” (by Matt Bockenstette)…

Each Issue Previously Sold As A $97/Month Subscription…

1. ISSUE #001: Philip Lenen’s “There’s Only One Solution To An Advertising Problem – Find The Man!” Ad (30 Pages)…

2. ISSUE #002: Joe Karbo’s “The Lazy Man’s Way To Riches” Ad (52 Pages)… 

3. ISSUE #003: Maxwell Sackheim’s “Do You Make These Mistakes In English?” Ad (65 Pages)…

4. ISSUE #004: Bruce Barton’s “The Story Of Two Men Who Fought In The Civil War” Ad (62 Pages)…

5. ISSUE #005: David Ogilvy’s “Every Secret But One* Is In This Book” Ad (40 Pages)…

6. ISSUE #006: Lynn G. Sumner’s “Here’s An Extra $50, Grace – I’m Making Real Money Now!” Ad (56 Pages)…

7. ISSUE #007: John Caples “To Men Who Want To Quit Work Some Day” Ad (53 Pages)…

8. ISSUE #008: Lillian Eichler-Watson’s “Again She Orders – ‘A Chicken Salad, Please’” (68 Pages)…

9. ISSUE #009: Claude Hopkins “The 5-Year War On Film” Ad (42 Pages)…

Here’s What This Means For You:

• You get all 9 complete issues of “Profit-Swipe Mastery” – all in one simple, organized, & and easy-to-access place.
• You get access to every “Profit-Swipe Mastery” issue from your desktop & mobile app – without having to worry about multiple links or downloads.

#7: 30-Day Hand-Copy Challenge

Here’s What You’ll Discover About World-Class Sales Copy In This Challenge:

• How it’s “assembled” – from the headline down to the “Pitch” and “Call-to-Action”…

• How it “logically flows” between sections to deliver a persuasive sales message…

• How “Big Ideas” are demonstrated through the use of words and images alone…

• How “appeals” are deployed to inspire the reader to take sales-advancing actions…

• How it incorporates elements of human emotions and psychological motivations…

• And so damn much more…

Here’s What You’ll Get Daily Inside Your “30-Day Hand-Copy Challenge”:

• One Legendary Ad…

• One 37-Part Questionnaire (You’ll Complete This After Reading & Hand-Copying)…

• One 37-Part Questionnaire (Already Completed by Me)…

• One “TypeForm” to Submit Your Answers (You’ll ALSO See ALL Questionnaire Results Submitted by Students)…

• The TypeForm “Results Page” To See The Collective Wisdom Of Answers From Every Member For Each Ad…

• Access to The Private “30-Day Hand-Copy Challenge Tribe” Inside The Copy Legends Community App…

• Access To 3x “Coaching Call” Recordings With Rich Schefren, Doberman Dan, & Adil Amarsi…

#8: Everything Else Currently

Inside The Copy Legends App

Here’s What You Get To Do Inside:

Aside from accessing the largest collection of “Original-Source Copywriting Wisdom” our industry has ever seen all in one simple, organized, & and easy-to-access place, you’ll also get to use these interactive features:

• You can set your profile, with a picture, bio, social links, and “reason why” for joining the Copy Legends app…
• You can set your “Speciality,” so other users know where your expertise lies, and also, connect with fellow members who share the same specialty!
• In the “Topics” section, you can choose to “Follow” each specific type of content that interests you…
• You can set your email/push notifications so you only receive the most relevant value and resources that best meet your needs…
• You can “Follow” specific members in our Copy Legends app, so you can be notified anytime they publish a new post/article/event…
• You can RSVP to upcoming digital (and in-person) events…
• You can “Cheers” (like) and comment on every piece of content – allowing you to engage directly with me and our fellow members…
• You can direct-message fellow members to engage in deeper, one-on-one conversation and connection…
• You can join the LIVE “Copy Legends Chat” section, which allows for a Discord-style conversation for members who are active on the app…
• You ALSO get exclusive discounts for all future Copy Legends projects (including the “Paid Products” below.)