Michael Creamer, John Scotti – Music Venue Management
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In the ever-changing world of music, the business of live performance holds steady as the industry’s lifeblood. In this course, you will learn what it takes to launch and run a successful live music venue.
Music Venue Management
In the ever-changing world of music, the business of live performance holds steady as the industry’s lifeblood. In this course, you will learn what it takes to launch and run a successful live music venue.
The course explores the inner-workings of establishing and running nightly shows at a music club, in addition to the key stakeholders who make or break a live-club event, including the talent buyer, publicist, promoter, artist manager, employees, booking agents, and the ticket-buying fans. Insights will be provided from professionals who work every day in the live-music field, managing clubs and bringing music to the fans.
By the end of this course, you will be able to:
- Identify requirements for establishing a venue
- Draft a business plan for a music venue
- Establish a plan for daily operations including staffing, safety, and hospitality
- Construct the appropriate stage, sound, and lighting for a venue
- Employ strategies for forging productive and long-lasting business alliances
- Book talent
- Properly promote, publicize, and ticket a show
Syllabus
Lesson 1 So You Want to Open a Music Venue?
Lesson 2 Venue Varieties and Your Team
Lesson 3 New Trends in Live Music
Lesson 4 Venue Operations
Lesson 5 Music Venue Design
Lesson 6 Booking the Venue
Lesson 7 Sound Reinforcement, Visual Equipment
Lesson 8 Promotions
Lesson 9 Ticketing
Lesson 10 Playing the Venue/From the Musician’s Perspective
Lesson 11 Partnerships: Working Successfully with Stakeholders
Lesson 12 Understanding Today’s Music Business from a Club’s Perspective
Requirements
Prerequisites and Course-Specific Requirements
This course does not have any prerequisites.
Required Textbook(s)
- Raise the Bar: An Action-Based Method for Maximum Customer Reactions, by Jon Taffer and Karen Kelly, New Harvest
Software Requirements
- Access to music library (Spotify, Apple Music, etc.)
Instructors
Author
Michael Creamer is a talent buyer and venue manager at Berklee College of Music. Michael began his career over 20 years ago as an artist manager, and his roster includes Letters to Cleo, Superdrag, Kim Taylor, Oteil Bubridge, Kay Hanley, and Grownup Noise, to name a few. He was the co-owner of a very popular music venue in Cambridge, MA, for 10 years and has promoted shows all over the United States. He has worked with both indie and major label artists. He was nominated for a Grammy in 2009 for Best Historical Box Set for The Woody Guthrie “My Dusty Road,” which he produced. Michael also produces many successful charity events including Theo and Paul Epstein’s “Hot Stove, Cool Music” in Boston and Chicago.
Author
John Scotti is a senior course developer at Berklee Online. Since his teens, he has been performing at music venues close to his hometown of Boston and as far away as Iwo Jima. He is also an audio engineer and producer with studio and live venue experience.
He holds a bachelor’s degree in journalism from the University of Colorado, Boulder.
Instructor
Matt Smith is the Managing Director of Passim, a non-profit arts organization in Cambridge, MA. Club Passim, which started at Club 47 in 1958, hosts over 400 shows per year in their 110-seat venue. Matt has been on panels, juries and committees at the Falcon Ridge Folk Festival, Folk Alliance International, and the Northeast Regional Folk Alliance. He has worked as a tour manager, sound engineer, and stage manager/MC for various tours and festivals. Matt has also served two terms on the Board of Directors of Folk Alliance International and is a former President of that board.
What’s Next?
When taken for credit, Music Venue Management can be applied towards these associated programs:
Associated Certificate Programs
Associated Degree Majors
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