Michael La Ronn – How to Write to Market (Without Selling Your Soul)
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Create a Novel that Lives at the Intersection of Art and Commerce
“Do you want to write to market and make money or be an artist and starve?”
How many times have you heard that argument?
I personally believe it’s crap. I’ve created this course to PROVE that you CAN write at the intersection of art and commerce without selling your soul.
This course is a 100% transparent look at how I will develop, write, and promote an urban fantasy series under a brand new pen name, with NO READERS, NO SALES, NO MAILING LIST, while both writing to market AND writing what I love. In real-time.
In this course, you’ll learn:
- How to write a novel to market, step-by-step
- How to become a “student” of any genre and learn tropes on a deep level
- How to do market research for a genre
- How to read bestselling books in your genre and how to borrow the exact techniques those authors use to keep readers hooked
- How to market & promote a novel written to market
- And more
Watch over my shoulder as I show you how to write a novel you’re proud of that will wow readers as well.
WARNING: This course is extremely detailed and thorough, and the only one of its kind on the market. This isn’t a course where you only get basic tips that you can easily Google yourself. It’s a step-by-step behind the scenes look at my writing process, in more detail than you ever thought possible.
Buy now to learn how to write to market!
Your Instructor
Michael La Ronn is the author of over 50 science fiction & fantasy books including the Android X series, Modern Necromancy series, and the Galaxy Mavericks series. He writes from the great plains of Iowa and has perfected the art of balancing writing with a full-time job, law school classes in the evenings, and a family. He also runs the Author Level Up YouTube channel, where he shares writing tips every week
Course Curriculum
How to Write to Market (Without Selling Your Soul)
Introduction & Housekeeping
Watch/Read This First (2:33)
Roadmap for the Project (19:33)
The Manuscript
Manuscript: Before Going to Editor #1
Manuscript: After Editor #1
Manuscript: After Editor #2
Manuscript: After Editor #3 (Final)
Outline – Developed as I Wrote
Plot Structure
Research Log: Developed as I Wrote
Before Writing
Finding the Key Players in the Genre (4:38)
Reading Bestsellers (9:47)
Studying the Bestsellers (4:09)
Mapping out the Subgenre (11:21)
Market Research (3:50)
Designing the Series
Designing the Series Idea (25:38)
Researching the Novel (8:54)
Testing a Minimum Viable Product
What is a MVP and why use it for writing when this is typically done with physical products? (14:43)
Alpha Reader Survey Results (30:05)
Writing into the Dark: Hands-On Examples
Writing into the Dark: An Introduction (YouTube Video) (9:47)
Writing to Market…in the Dark? (20:51)
Developing My Outline as I Wrote (9:22)
Outlining: Watch Me Do It (3:08)
Looping: Watch Me Do It (11:05)
ADVANCED: Learning how to “see” when you’re writing into the dark (8:36)
Writing the Series
Setting Up My Scrivener File (4:34)
Chapter 1 Commentary (12:31)
Beginning and Ending Each Chapter (4:12)
Literary Technique: Starting in Media Res (2:56)
Tropes: How Important Are They? (6:14)
25% Checkpoint: How Things are Going
50% Checkpoint: How Things are Going
75% Checkpoint: How Things are Going
100% Checkpoint: How Things are Going
Editing
Self-Editing (7:08)
Choosing an Editor (17:39)
Working with My Editors (15:08)
Formatting
Setting up my book in Vellum (7:13)
Cover Design
Designing my Reader Magnet Cover (25:07)
Designing the Book 1 Cover
Networking with Other Authors in the Genre
Developing the UF Book Database—My Secret Weapon (45:03)
Marketing & Promotion
Sales Kickoff (9:12)
Developing My List of Target Books (13:50)
Analyzing My Target Books (22:22)
Comparing My Book Against My Target Books (44:52)
Empathy & Messaging: Getting inside reader’s heads (19:48)
Writing the Book Description (12:19)
Keyword & Category Research (10:40)
Getting Testimonials & Reviews (5:03)
Promotion Plan (13:35)
Launch
Budget: What I Spent
Wrap-Up
30 Days After Launch: How Did I Do?
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