Mike Samuels – The Freedom Kickstarter

The Magic of Equity-Based Copywriting

70% of copywriters are what I call ‘rookies.’

They’re doing okay, and make perhaps £50 an hour, or hit the odd £5,000 month.

But they’re under-charging, they’re still going through feast and famine mode, and constantly chasing clients.

They have little to no authority, little to no freedom, and will likely be working until the day they die.

When work comes in, they have to take it, because they can’t afford not to.

The next 29% of copywriters are at the pro level.

They’re charging more – Probably around the £200+ per hour mark, and their client books are pretty full.

They do well, and they can take more time off, but only because their higher rates allow them to do so.

But they still have little financial security besides what they can save from their fees.

What about the final 1% though?

The top 1% are what I call ‘The Business-Less Business Copywriters.’

These are the guys and girls who don’t just charge high fees for their work …

They charge an equity fee on top, for every piece of work they do, ensuring they get paid time and time again for every single assignment.

Doing this alleviates so much of that financial strain, and immediately sets you apart as an expert, and someone who backs themselves to get results.

(Which you will do, if you have the right templates and know even the simplest skills for persuasion and positioning.)

If you don’t do this, you’ll never have a truly ‘business-less business.’

A business-less business is one where you pick and choose your hours …

Where you can work (or not) as you please …

Where clients see you as the expert, and ask to hire you, not the other way around …

Where you have total locational, time, and financial freedom …

And where you never need to worry about money, because you know that even if you stop working for months, (and sometimes years,) you’ll still have equity cheques coming in from past work you’ve done …

This notion of working once, and getting paid time and time again is something virtually no copywriters are doing, but is utterly essential if you want true freedom in business and in life.

I’d Been Applying the Business-Less Business Concept for Myself for a While, But There Was a Problem …

Despite searching high and low, there didn’t seem to be anything out there that helped budding copywriters quickly scale to this level.

There were lots of courses on getting better at copy.

There were also a plethora designed to help people get their first gigs.

And there were high-end masterminds and mentoring programs clocking in well in excess of 10 grand, that kind of touched on getting high-value clients and winning commissions.

But there was nothing concrete and proven, that promised to not only help people get their first high-paying clients, but also help them deliver awesome work, and effortlessly command equity fees … Even if they were brand new to copywriting.

I made it my mission to fill the void …

And do it in a way that was fun, ethical, didn’t require any high-level tech skills, any high-pressure selling, and could be done by introverts, just like me.

Picture this:

You wake up in the morning, and immediately feel excited.

You bound downstairs, put the kettle on, and fire up your laptop.

You check your PayPal, and clock up the equity payments that have come in overnight.

Immediately, there’s this sense of calm, mixed with pride, because you know your mortgage, your bills, and all your expenses are paid this month, and, even if you did no more work, you’d still have more than enough to top up the holiday fund, and do fun stuff with the kids.

You head to your email inbox, and see all the messages from potential clients.

After going through them, and politely declining all but 1 because you don’t need them, you send off a quick response.

“Sounds good.

I could have that done in 2 weeks for you.

It’ll be £7,000, plus 10% commission on all sales, paid monthly for the next 12 months. You happy with that?”

Hitting send, you smile, knowing they’ll definitely be good with it, and that’s another equity deal you can add to your ever-growing list of passive income gigs, bringing you money on autopilot, every single month.

That’s the reality of equity copywriting.

I myself haven’t had to pitch for a gig for almost 3 years, because I started working this way.

When you have the trifecta of –

Then you can have a true ‘business-less business,’ and a lifestyle and income that allows you to travel whenever you like, give your family everything they could ever want and need, and sleep easy at night, knowing money is never an issue.

But no one else seemed to be teaching all of this in one single, easy-to-navigate course.

Which is what lead me to this:

Introducing: The Freedom Kickstarter

This is the only programme out there, designed to help copywriters of all levels – from complete rookies who’ve never been paid a penny for their words, right up to experienced pros earning 6-figures – command £350+ per hour, win equity deals, and live the ‘coffee shop copywriter’ lifestyle.

What’s more, it’s designed to do this –

You’ll become a master of persuasion of the written word, and learn a skill that has the potential to transform the results of businesses the world over, and pay you handsomely for doing so.

It’s a 6-module course, done fully online, designed to take you from someone who likes writing, to a confident copywriter, working in any industry, living a life of total locational, time, and financial freedom.

Once You Complete ‘The Freedom Kickstarter’ You’ll Be Able To:

It truly is a high-end copywriting ‘business in a box,’ and no stone is left unturned.

This isn’t one of those courses designed just to sell you into a further coaching program or mastermind. This really is all you need to go from just someone who likes writing, into fully-fledged, freedom-loving, well-paid copywriter.

In fact, here’s an overview of what’s included: