Nigel French – Logo Design Techniques

Logo Design Techniques

By: Nigel French

Duration: 4h 58m

Released: 11/4/2014

Updated: 12/16/2016

Description:

Logos are a critical part of the modern visual landscape. To learn how to create your own, it’s important to be able to identify the components and design techniques behind the most successful examples, from the Nike swoosh to the Coca-Cola ribbon. In this course, Nigel French deconstructs popular logos in order to explain why and how they work, and offers a methodical approach to creating a logo in Illustrator. These tutorials combine theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the best logo designs.

Topics include:

• Generating logo ideas
• Choosing the right typeface
• Designing with simple shapes
• Adding shine, texture, beveled edges, and transparency
• Designing with negative space
• Choosing logo colors
• Preparing final files

Contents:

Introduction

1. What Makes a Good Logo?

2. Exploring Type Variables

3. Type Treatments

4. Designing with Simple Shapes

5. Logo Motifs

6. Logo Effects

7. Choosing Logo Colors

8. Lines and Stripes

9. Simple 3D and Shadow Effects

10. Finalizing the Logo

Conclusion

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