Prof. Kenney Mencher – How to Market Fine Art in Galleries and Virtual Spaces
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Everything you need to know about, photographing your work, applying to galleries, selling your work online, and Internet marketing.
At the end of my course, students will be able to, identify different venues to sell artwork, including Internet sites and brick-and-mortar establishments such as art galleries and coffee shops. Students will also be able to photograph and edit their artwork. Students will also be able to generate catalogs using Adobe Photoshop quickly and easily and submit these catalogs to clients and art galleries. Students will be able to use social networking sites such as, Facebook,Tumblr, Instagram, Pinterest, Linkedin, to establish a reputation and market their artwork. Students will also learn how to create a blog with Google blogs and will learn how to create and generate content for the blog that pertains to their personal life as an artist, interesting content that reflects well on themselves, and of course spotlight their artwork.
The type of person who should take this course can either be an artist who wishes to market their artwork by themselves and learn to use marketing techniques to promote and sell their own artwork. However, this course would also be of equal value to a friend or family member or even someone looking to establish a business as an art marketing guru. Another type of individual who could benefit from this course could be someone who owns a gallery, is thinking about establishing a gallery, or wants to open up a virtual gallery site and market other people’s artwork.
Students should have at least 12 good works of art to sell, a computer, a smartphone and access to the internet. A single lense reflex camera is nice but a smart phone will do the trick. A copy of any version of Adobe Photoshop is a plus and you can download an older version for free from Adobe. A Paypal account is useful and you may want to set up an Etsy.com account before you begin the course.
Your Instructor
This is an abbreviated resume. For the full bio visit this link:
http://kenney-mencher.com/Kenney_Mencher_biography.html
Resume: KENNEY MENCHER
http://www.kenney-mencher.com/
EDUCATION
1993-1995 University of Cincinnati, Cincinnati, OH MFA Painting
1991-1994 University of California, Davis, CA MA Art
1988-1991 City University of New York, Bronx, NY Magna Cum Laude; BA Art History
1985-1986 University of Cincinnati, Cincinnati, OH
& Spring 1988
1981-1985 Art Students’ League, Manhattan, NY
1978-1982 Art & Design High School, Manhattan, NY
EMPLOYMENT
1999-Present Associate Professor of Art & Art History, Ohlone College, Fremont, California
1998-1999 Instructor of Art History & Western Civilization, San Francisco University High School
1996-1998 Assistant Professor of Art & Art History, Texas A&M University, Laredo, TX
1995-1996 Curator of Visual Resources, University of Chicago, Chicago, IL
1995-1996 Adjunct Instructor, University of Chicago, IL
EXHIBITIONS: Solo and Two Person
2012 Ohlone College, Fremont CA
Renovated Reputations: Paintings, Istallation and Mixed Media by Kenney Mencher with publication edited by the artist. (Solo)
2012 Elliott Fouts Gallery, Sacramento CA Renovated Reputations: Paintings, Istallation and Mixed Media by Kenney Mencher with publication edited by the artist. (Solo)
2012 Santa Clara University, Santa Clara CA Renovated Reputations: Paintings, Istallation and Mixed Media by Kenney Mencher with publication edited by the artist. (Solo)
2012 Art Museum of Los Gatos, Los Gatos CA Renovated Reputations: Paintings, Istallation and Mixed Media by Kenney Mencher with publication edited by the artist. (Solo)
2011 ArtHaus Gallery, San Francisco, CA Renovated Reputations: Paintings, Istallation and Mixed Media by Kenney Mencher with publication edited by the artist. (Solo)
2009 ArtHaus Gallery, San Francisco, CA In Black and White: Monochromatic Paintings by Kenney Mencher and Caroline Meyer
2009 Dahlia Woods Gallery, Dallas, Texas Cool Shades, Kenney Mencher and Linda Sheets
2008 Art Museum of Los Gatos, California Sex, Politics and Misogyny Peter Langenbach and Kenney Mencher
2008 Sequential Art Gallery, Portland, Oregon Cads and Coquettes (Solo)
2008 Varnish Fine Art, San Francisco, California Lovers and Liars (Solo)
2007 Elliott Fouts Gallery, Sacramento, CA Faces and Farces (Solo)
2006 Klaudia Marr Gallery, Santa Fe, New Mexico Kenney Mencher: Recent Work (Solo)
2006 Elliott Fouts Gallery, Sacramento, CA Apperceptions and Allegories (Solo)
2006 Norton Studio Gallery, Pacific Art League, Palo Alto, CA Being There (Solo)
2006 Esteban Sabar Gallery, Oakland, CA Similes and Sayings (Solo Show)
EXHIBITIONS: GROUP
2011 ArtHaus Gallery, San Francisco, CA The Men’s Room
2010 Elliott Fouts Gallery, Sacramento, CA Go Figure
2010 ArtHaus Gallery, San Francisco, California, Resurgence
2008 ArtHaus Gallery, San Francisco, California Figurative Works by Gallery and Guest Artists
2007 Klaudia Marr, Santa Fe, NM 14th 14th Annual Realism Invitational 2007
2006 Klaudia Marr, Santa Fe, NM13th Annual Realism Invitational
2006 Triton Art Museum, Santa Clara, CABeyond the Likeness: Self Portraits by California Artists
2005 Klaudia Marr, Santa Fe, NM 12th Annual Realism Invitational
Course Curriculum
How to Market Fine Art in Galleries and Virtual Spaces
Overview
(0) Introduction (Overview of the Course) (13:37)
Venues (Galleries and On-line Venues)
(1-1) How to Identify Different Exhibition Venues Part 1 Museums and Art Centers (8:46)
(1-2) How to Identify Different Exhibition Venues Part 2 Commercial Art Galleries and Online Shops (18:25)
(1-3 ) How to Find a Gallery and Send an Email Inquiry or Application (10:47)
(1-4) How to Use Etsy to Make a Listing from Scratch (15:13)
Where to Sell Your Art or Craft Online (Word Document)
Photography and Photoshop
(2-1) How to Set up Photoshop (Buttons and How they Work) v2 (19:54)
(2-1) How to Set up Photoshop (Buttons and How they Work) (19:54)
(2-2) How to Set up Photoshop (3 more Actions) (16:28)
Physical and On-Line Product Promotion (Making a Printable Catalog, Cards, Photos, Home Printing and Zazzle)
(3) How to Create a PDF Catalog using Lightshot and Photoshop Bridge (12:10)
(4-1) How to Make Greeting Cards as Promos and Give Aways (Materials and Using Old Images) (13:47)
(4-2) How to Make Greeting Cards as Promos and Give Aways (Enlarging Small Images and Making a Template) (9:10)
(5) How to Make Greeting Cards (Zazzle and Photoshop) (12:39)
Zazzle (Text Document with Stuff I Covered in the Video)
(6) How to Make Greeting Cards as Promos and Give Aways (Integrating Etsy, Zazzle, and Home Printing) (12:35)
Pricing
(7-1) Pricing (The Actual and Hidden Costs) (15:42)
(7-2) Creating a Price List By Comparing and Researching (19:46)
A Suggested Price List (Text Document)
(8) How to Use Instagram to Market Your Art (12:44)
Tumblr
(9-1) Tumblr Intro to The Basics (15:30)
(9-2) Intro to Tumblr Queuing and Scheduling (12:39)
(9-3) Advanced Tumblr Queing (12:53)
Shipping and Storing Your Artwork
(10) How to Store Package and Ship Flat Art (21:16)
Blogging
(11-1) Intro to Google Blogs (Add ons and an Overview) (12:17)
(11-2) Blogging (Finding things to Blog About) (20:11)
(11-3) Blogging with Stuff You’ve Collected (14:58)
(12-1) Facebook (Basic Account Stuff) (13:55)
(12-3) Facebook (Creating Fan Pages) (15:29)
(12-2) Facebook (Intro to Using Groups) (14:08)
(12-4) Facebook (How to Find Groups) (14:08)
(12-5) Facebook (Advertising and Participating in Groups) (18:45)
(12-6) Groups (Creating a Group and Getting Members) (19:35)
Beautiful Men (Text Document with Stuff from the Video)
(12-7) Facebook (Fan Pages Advanced) (12:42)
Review
(REVIEW) How to Use Everything You’ve learned (36:48)
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