Ric Edelman – The Lies About Money

Take Control of Your Investments — and Your Financial Future!

Ric’s unparalleled ability to explain complex financial concepts in a fun and entertaining way resonates with readers. In this book — his first in more than five years — he shares his most valuable lessons gained through two decades of working directly with individuals and families. He reveals the lies that have infiltrated your retail mutual funds and retirement accounts, and teaches you how to invest your money in your employer retirement plan, how to save for college, and for those who are retired, how to generate more income without sacrificing security. He shows you that proper money management has nothing to do with “hot tips” and everything to do with scientific analysis, bolstered by solid academic research and historical data. Ric explains exactly how the mutual fund scandal has caused him to change the way he manages his own money and the money entrusted to his firm by thousands of clients nationwide. Along the way, Ric shows you the secrets to investment success — a long-term focus, the importance of diversification, and the crucial need for (and methods of) portfolio rebalancing.

And the book doesn’t stop there — it will actually help you build an investment portfolio, one designed specifically around your needs. The book features a 24-page color insert containing 43 portfolio models, each based on the Edelman Managed Asset Program, one of the largest and fastest-growing money management programs in the country. Ric’s fun, interactive Guide to Portfolio Selection® will lead you on a fascinating journey through the book’s pages, taking you to the portfolio that’s right for you!

Imagine being able to invest your money the same way the nation’s biggest institutional investors, pension funds and endowments invest their money. Ric Edelman shows you how to manage risk, lower your fees and improve your returns, just like the professional investors who manage billions of dollars — using time-tested, proven methods based on the latest academic research. You’ll discover that ordinary retail mutual funds don’t follow these fundamental principles, using instead deceptive business practices that interfere with your investment goals.

With insight and strategies that will change people’s lives, The Lies About Money offers the truth that everyone is looking for.

What You’ll Discover Inside

• Do Investments Leave You Bewildered? Find Your Way Using Ric’s GPS (Guide to Portfolio Selection)
  Ric’s guide is fun and easy to use! By answering just a few simple questions, you’ll discover which of Ric’s forty-three portfolio models is best for you. Turn to page 192 to get started!
• Are Your Mutual Funds Ripping You Off? Discover the Shocking Revelations in Ric’s Mutual Fund Scandal Timeline
  Deceptive marketing practices. Illegal market timing and late trading. Excessive charges. Hidden fees. Are your mutual funds among those implicated in the scandal? Find out inside — Ric names names and shows you what’s really going on at the biggest mutual fund and brokerage firms in the country. Turn to page 93 for the gory details.
• Knowledge is Golden — Here are Some Big Nuggets
  Investing doesn’t have to be a black box. Beta, the Sharpe Ratio and the Fama-French 3-Factor Model sound intimidating at first, but Ric makes it all quite simple and easy to understand. Instantly, you’ll learn how to benefit from the most brilliant minds in academia — using their proven methods for achieving long-term investment success. You’ll look incredibly smart at that next cocktail party, too! Turn to page 41 for Ric’s speed-course.
• Beware Those who Tout Life Insurance as an Investment
  Insurance is important, but not when it comes to investing — and anyone who says otherwise is a liar. If you’ve been pitched the idea of buying life insurance as an investment, go no further until you read Ric’s expose! Turn to page 257 to learn the facts.
• Will Baby Boomers Cause the Stock Market to Nosedive?
  Will the stock market crash as the Baby-Boomers retire? Turn to page 283 to find out what the Age Wave means for your investment strategy.

So come learn how to correctly handle the money in your retirement plan at work (you’re doing it wrong), the best way to save for college (grandparents must read this!), and how retirees can generate high current income (that’s both stable and secure). Best of all, Ric actually gives you the investment portfolio you need. Use his Guide to Portfolio Selection to find out which of his 43 portfolio models is best for you! With his entertaining and breezy style, Ric gives you the most valuable advice on investing you’ll ever have.

You’ll Also Learn

• The Most Proven, Successful Investment Strategy There Is
• Why Brain-Damaged People are Good Investors
• Why Women are Better Investors than Men
• Why You Have only a 0.00000000000000000000000000000000000000000
  00000000000000000000000000000000000000000000000000000000000
  0000000000000000000000000000000000000000000000000022883557%
  Chance of Getting it Right only Half the Time
• How To Get ALL the Profits of the Stock Market
• How Your Car’s Thermostat Explains Investor Behavior
• Why Investment Returns Differ from Investor Returns
• Widows of Western Europe are a Lot Prettier than You’d Guess
• Why You Must Sell All Your Retail Mutual Funds
• How to Beat the Retail Mutual Fund Industry at its Own Game
• The Greatest Invention Since Mutual Funds
• How To Create the Investment Portfolio That’s Right for You
• How to Invest the Money in Your Retirement Plan at Work
• Why 20-Somethings are Acting like Little Old Ladies
• The Dangers of Investing in L Funds
• How to Avoid Missing Out on Some of Your Employer’s Match
• Why Parents are in La-La Land When it Comes To College Planning
• Why Grandparents Should Not Save For College for the Grandkids
• How to Generate Lots of Stable, Predictable Income from Your Investments
• A Really Bad Pitch from Insurance Salespeople

From Publishers Weekly

Exposing the seamy underbelly of the retail mutual fund industry, this helpful primer by seasoned financial advisor Edelman offers step-by-step instructions for how to beat it at its own game. We have more to worry about than the ordinary fallibility of mutual fund managers, he explains; the entire industry has become flush with liars, crooks, and charlatans. Writing in a calm, well-reasoned manner, Edelman (Ordinary People, Extraordinary Wealth) explores basic concepts of portfolio management and retirement, and college and elder-care savings approaches. The book gets off to a slow start as Edelman works to ensure that less sophisticated readers are not passed by. After a sobering look at deceptive marketing practices, illegal market timing, late trading and excessive and hidden fees in the retail mutual fund sector, Edelman breaks down the options for ordinary people to regain their savings from crooked hands, in a detailed, interactive guide to portfolio selection. Edelman’s clear writing and helpful advice are sure to win him a satisfied audience. (Oct. 2)

Reviews

“Once again Ric Edelman has told investors the truth. Whether it’s how to select an appropriate portfolio, invest for college, or recognize practices that are not in the investor’s best interest, Ric arms investors with information they can use to make wise investment decisions and protect their assets. And he does it with wit and enthusiasm. Read The Lies About Money. You won’t be disappointed.”

-Don M. Blandin, president and CEO, Investor Protection Trust

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“This is a thriller, a real page-turner! Imagine one of America’s biggest, most successful financial advisors sells all his own retail mutual funds. Why? I couldn’t put it down, had to find out more! If I sell mine, then what? You’ll love Ric’s solution. The Lies About Money is a must-read thriller…if you want to retire rich!”

-Paul B. Farrell, JD, PhD, columnist, DowJones/ MarketWatch and author of The Lazy Person’s Guide to Investing, The Millionaire Meditation, and Zen Millionaire

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“Just when you thought the financial waters were safe, Ric Edelman shows that the mutual fund industry is like a shark waiting to be fed, and why you should be afraid, very afraid. But after reading The Lies About Money, you won’t have to be afraid anymore.”

-Donald J. Farish, president, Rowan University

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“Once again, Ric Edelman comes to the aid of investors everywhere. His new book is clearly written — informative and entertaining — and will be of great use to both novices and experts. His thought-provoking ideas are a refreshing challenge to conventional thinking, and you owe it to yourself to read The Lies About Money.”

-Richard J. Koreto, editor in chief, Wealth Manager magazine

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“If you’re an independent-minded investor, don’t miss this book. In it, Ric helps you understand how to build a low-cost, unique and diversified long-term investment portfolio based on your personal needs and goals — and he does it in plain English.”

-Joe Moglia, CEO, TD AMERITRADE

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