Robert B. Cialdini – Influence Audio/DVD SET

Influence: The Ultimate Power Tool – DVD With Prenciples Of Ethical Influence 2pc Audio CD

The ultimate method of learning “Influence” at home, at work, or on the road.

The video DVD is a 90-minute live presentation of Dr Robert B Cialdini speaking before a business audience on his Six Principles of Influence. Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance and negotiation.

Here, Dr. Cialdini identifies and explains the six universal principles of persuasion that move others toward yes. Participants receive answers to such questions as:

• What can we do to shorten the time required to develop and deepen relationships with our prospects, customers, and co-workers?

• How can we effectively establish our authority and trustworthiness with those we meet for the first time?

• After we have given, what words can we use to increase dramatically the likelihood that we will receive in return?

• When others are sitting “on the fence”, which principles of persuasion are most likely to spur them to act?

• And, which is the most underused, yet effective, principle of persuasion? In this program, Dr. Cialdini answers all these questions and more.

Used correctly and ethically, these scientifically-tested principles produce lasting relationships and strong, long-term change. When the science is available, why use anything else?

The audio CD is a 90-minute studio recording of Dr Robert B Cialdini speaking for a business audience on his Six Principles of Influence. Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance and negotiation.The ethical use of influence means: being honest; maintaining integrity; being a detective, not a smuggler or bungler.

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