Rudolph Rosenberg – Financial Analysis: Making Business Projections

Financial Analysis: Making Business Projections

By: Rudolph Rosenberg

Duration: 1h 17m

Level: Intermediate

Release Date: September 9, 2014

Description:

Estimating future financial performance plays a big part in the life of start-ups and corporations large and small. By looking ahead, companies can proactively manage changes. Start-ups can use projections to build business plans and raise capital. This course is about making those financial projections: not by predicting the future, but by learning from past performance. Rudolph Rosenberg shares the techniques used by financial planning professionals to build robust financial projections using Microsoft Excel. He shows how to combine two approaches—bottom up and top down—into a well-rounded projection that will help you analyze revenue and expenses, anticipate changes, and incorporate company goals in a realistic picture of your company’s future.

Topics include:

• Forecasting vs. planning
• Dealing with exceptional elements
• Projecting revenue
• Adjusting for changes and seasonality
• Creating product-level projections
• Estimating costs and operating expenses
• Projecting gross margin
• Setting up targets and goals
• Developing worst-case scenarios

Contents:

Introduction

1. Financial Projection Basics

2. Estimating Volumes, Price, and Revenue

3. Estimating Cost of Production and Margin

4. Estimating Operating Expenses

5. The Top-Down Approach

6. Setting Up Targets Conclusion

Author:

Rudolph Rosenberg is a global leader in finance and business.Rudolph has been working for over two decades with businesses large and small, helping them achieve higher levels of performance through his pragmatic and action-oriented approach. He is passionate about helping people and companies achieve their full potential and developing content that simplifies the learning and understanding of business, entrepreneurship, and finance, and empowers anyone who is looking to get ahead and be successful.Rudolph shares his time between his CFO activities for leading tech companies and authoring finance and business content.

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