Ryan Lee – Repeatable
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Ryan Lee – Repeatable
Everyone (and I mean EVERYONE) is feeling the overwhelm. We’re flooded with content and A.I. has only added gasoline on the overwhelm inferno.
Which is why right now is the PERFECT time to start a “small and mighty” recurring revenue program.
I’m serious. BUT, you must do it the right way…
Goodbye bulk, hello light.
The old days of pressure to build a massive, bloated membership site with never-ending videos, endless worksheets and handouts, useless bells ‘n’ whistles, and private groups are officially over.
The tide has officially turned.
They’re overwhelmed and looking for someone to organize, curate and just give it to ’em straight.
Fluff ‘n’ bulk are sooo 2005.
Light ‘n’ lean are is 2024 AND the future!
26,000 Members. $15/month. Evergreen PDF?
A long-time friend and client recently sold his health company and it was the perfect business model.
He had spent years building a complex membership complete with forums, videos and constant updates – but members weren’t signing up – and those did, were canceling.
Not to mention, they were working hard to create new content every week and grow their community.
So he tested something different. He shifted to LESS.
He removed all the bulk and complexity and got it down to exactly what they wanted… a simple, monthly PDF.
But here’s the kicker – it was 100% evergreen.
He created a PDF ONCE and automatically dripped it to members once they joined.
Not only did his workload decrease by 90%, but both his conversion and retention skyrocketed.
His health PDF program had 26,000 members paying $15 per month.
Not too shabby.
The Undefeated, Compounding Power of Repeatable Revenue
Around 17 years ago, I had a continuity program with 2,778 subscribers paying $97 per month… and it was a simple publication which took me 3 hours a month to run.
But I screwed up, got distracted and started to drink my own kool-aid, so I shifted to complexity (big, multi-million dollar mistake!).
Removes Pressure of Living Launch to Launch
Going from product to product, or coaching client to coaching client gets old real fast.
But a rock-solid recurring revenue program changes the game.
You no longer start each month back to zero.
You breathe easier knowing you have money coming in, no matter what.
Maybe you have a $29 per month niched curated newsletter. Or a $29 per month evergreen workout program.
Just 100 members is $2,900.00 per month.
500 members balloons to $14,500.00 per month.
And at 1,000 members, you’re looking at a cool $29,000.00 per month.
Again, this is at a super-affordable $1 per day.
This is where the market is going…
The Shift Away from “high-ticket”
High-ticket courses and coaching sales are falling off a cliff.
Pricing pressure continues to bring the prices down while conversions are at an all-time low.
People are looking for HIGH-VALUE over high-ticket – and a lean continuity program is a perfect offer.
I’ve been creating recurring revenue programs online since 1999, have seen the trends, run businesses through 2 different recessions and know a thing or two about ’em…
Sale page: https://www.ryanlee.com/repeatable
Archive: https://archive.ph/wip/cNBiY
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