Sandra Chau – The Branding Shoot Method 2023
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Sandra Chau – The Branding Shoot Method 2023
Finally, create a brand that screams you and sells with consistent, elevated visuals
…the kind that give you the confidence to command your dream price, pursue new opportunities, and share your Instagram handle (because you’re finally proud of the way your brand looks!).
Let’s be honest: it’s a visually-driven world, hun.
And you can have the best product, be the most kick-ass service provider, have bomb website copy, AND the most heart-felt captions …
… but if your imagery isn’t making them stop their scroll and stay put—they’ll never even see you.
Yet 90% of information is communicated VISUALLY.
And in 2024 (and beyond!), your image-driven buyers are creeping on your photos—there’s no doubt.
But listen, no amount of stock photo subscription, hodge-podge collection from 13 different shoots, or all-over-the-place portfolio is gonna sugarcoat the truth: feeling insecure about your brand’s aesthetic kinda sucks.
But you know what’s worse?
Clicking around on Instagram and spying some industry newbie (okay fine, competitor) absolutely SLAYING it with her brand’s thoughtful suite of droolworthy images that just feel like them. Maybe you have the experience … but yup, she’s got the styled, scroll-stopping look—there’s no
Because clients/customers always want to get an insight about what they’re investing in. And right now? Your visual direction is a little … well, let’s just say it went on that European inspo trip and got lost between the lavender fields and Barcelona coast.
You were told that magical brand shoot would fix everything. But you never really learned how to call the shoots on the overall visual strategy of your brand.
And now you’re itching to increase your prices (you’re DEFINITELY worth it), but one glance at your visual brand and you know your discerning dream won’t exactly stop dead in her tracks… won’t connect with them.
Plus, let’s face it: you’ve already run through the images from your last brand shoot (you know, the magical one). And you shouldn’t feel like you have to replace images from your brand every year. Or schedule a new shoot every 6 months because you’re out of images.
So here you are, picking an image to share on Insta like photo gallery roulette—
Spin, scroll, click, sigh. I guess that’ll do. *post*
Hi, I’m Sandra Chau
I create high-level visuals for businesses so they can tell their brand story in a strategic ways that leads to huge profits through photos and video.
And shhh—here’s a secret: Styling isn’t one of those things you just have—or don’t.
Back in my days as a lawyer, I used to think all this couldn’t be taught.
I was a far-cry from what you’re seeing now. No matter how much I spent on props or used those “golden light” hours, things looked … awkward.
So I studied. I learned patterns. And I figured it out. I learned to style.
I realised it was about strategy and developed a method.
And if …
… you’re starting to add brand shoots to your list of services.
… or you’re shelling out big bucks for a brand shoot—but don’t know how do you get the “look” you want out of your head, and into to the photographer’s head
… or if you just don’t think it’s practical to hire a stylist every time you need images for your feed (spoiler: it isn’t)
Then stick around, friend. Because that’s exactly what I’m here for.
Your audience doesn’t just want to see the final product.
They want the process.
They want to see your hands dirty.
They want to see behind-the-scenes.
They want you.
And nailing your brand images is how you show them that.
Probably not.
Which is why you’ve GOT to spend time learning how the job’s done.
I know—styling your own work may give you heart palpitations. Even if you’re thinking “I’m NO creative director, Sandra,” I’ll show you how you CAN do this. You CAN translate your story and vision into a shoot for yourself or your clients.
(Oh, and if you do it well, In a few years time, you’ll still be able to use images you take. Yup, I said it. I mean, can you imagine what that would be like, to have your visual brand strategy dialled in that well?)
Like I said, styling and strategy IS a learnable skill.
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