Music Licensing
Licensing powers virtually every use of music, from digital download stores, to live performance, to music across mixed media. Through creative licensing, artists have made $10K on Twitter in one night, transformed albums into mobile applications, reached more than 100 million listeners every day, and worked to collect every dime owed to them. Music Licensing sheds light on the nuts-and-bolts behind music monetization and how licensing is the touch point to generating revenue for artists, songwriters, labels, and music publishers. This course is designed for people who own or manage music copyrights, master recordings or underlying compositions and who wish to exploit those copyrights for financial gain.
You will obtain a conceptual understanding of basic licensing terms, opportunities, and strategies and apply that knowledge to monetizing your own creative intellectual property (IP). You will also learn important background details about rights licensing history, in addition to how to navigate complex industry statutes and apply practical business techniques.
The course will include a mix of several real-life examples and hypothetical situations, in-depth explanations, and review of agreements, alongside a wide array of exclusive video interviews with music supervisors, licensing society speakers, and experts in the publishing world. Successfully completing the course will enable you to monetize your creative IP across various licensing uses, whether you are a songwriter, artist, record label, or publisher. You will know how to register your works with relevant performing rights organizations, understand the differences between master/publishing revenue streams, identify opportunities to create new avenues for placement, and use online resources to introduce your music to potential placement agents. You will also be able to create a summary licensing plan capable of acting as a business plan for your licensing efforts.
By the end of the course, you will be able to:
- Identify current opportunities and how to create new avenues for placement of your own music
- Register your works with relevant performing rights organizations to ensure income streams
- Understand the differences between master and publishing revenue streams related to performance, mechanical rights, synchronization, and alternative revenue streams
- Understand the complexities between US and international rights clearance and what barriers they place for songwriters and artists in collecting on distributed works.
- Design a distribution strategy (domestic and international) to distribute music via multiple channels (including iTunes, online radio stations, etc.)
- Use online resources to introduce your music to music supervisors, ad creatives, and video game producers
- Identify royalties to be collected and how you can collect them directly or via third parties
- Prepare a summary licensing plan
Syllabus
Lesson 1 Licensing Basics
Lesson 2 Mechanical Rights
Lesson 3 Performance Rights and How They Generate Revenue
Lesson 4 Synchronization Licensing (“Sync, Part 1”)
Lesson 5 Alternative Revenue Streams via Placement (“Sync, Part 2”)
Lesson 6 Creating Opportunities (“Sync, Part 3”)
Lesson 7 Distribution 2.0
Lesson 8 Sampling and Mash-Ups
Lesson 9 Licensing Internationally, Part 1
Lesson 10 Licensing Internationally, Part 2
Lesson 11 The Challenges of Music Licensing
Lesson 12 Complete Your Licensing Plan
Requirements
Prerequisites and Course-Specific Requirements
Completion of Music Business Trends and Strategies or equivalent knowledge and experience is required.
Required Textbook(s)
- None required
Instructors
Author
Scott Sellwood was the senior vice president and senior counsel at RightsFlow, a leading licensing and royalty service provider, recently acquired by Google. He oversaw RightsFlow’s business and legal affairs with a focus on developing clients’ licensing strategies related to the exploitation of music content. He’s worked with clients at every level, including online music services such as YouTube and Rhapsody, digital distributor partners CD Baby, INgrooves, and The Orchard, and record labels such as X5 Music Group and Next Plateau Entertainment for their streaming, karaoke, background music, digital jukebox, synchronization, UGC, and new media needs. Sellwood is a frequent speaker at conferences and universities on topics ranging from publishing and rights management to copyright monetization. He currently works as the strategic partner development manager at YouTube, and formerly served as co-chair of the American Association of Independent Music Licensing and Publishing Committee. Sellwood is not only a proven music business executive, attorney, and strategist, but also an accomplished artist and member of the bands Drunken Barn Dance and critically acclaimed Saturday Looks Good to Me.
Instructor
Dr. E. Michael Harrington is a professor in music copyright and intellectual property matters. He has lectured at many law schools, organizations, and music conferences throughout North America, including Harvard Law, George Washington University Law, Hollywood Bar Association, Texas Bar, Minnesota Bar, Houston Law Center, Brooklyn Law, BC Law, Loyola Law, NYU, McGill, Eastman, Emory, the Experience Music Project, Future of Music Coalition, Pop Montreal, and others. Michael has worked as a consultant and expert witness in hundreds of music copyright matters including efforts to return “We Shall Overcome” and “This Land Is Your Land” to the public domain, and has worked with director Steven Spielberg, producer Mark Burnett, the Dixie Chicks, Steve Perry, Busta Rhymes, Samsung, Keith Urban, HBO, T-Pain, T. I., Snoop Dogg, Collin Raye, Tupac Shakur, Lady Gaga, George Clinton, Mariah Carey, and others. He sits on the editorial board of the Journal of Popular Culture, advisory board of the Future of Music Coalition and the Creators Freedom Project, and is a member of Leadership Music. Michael has been interviewed by the New York Times, CNN, Bloomberg Law, Wall Street Journal, Time, Huffington Post, Billboard, USA Today, Rolling Stone, Money Magazine, Investor’s Business Daily, People Magazine, Life Magazine, and Washington Post, in addition to BRAVO, PBS, ABC News, NBC’s “Today Show,” the Biography Channel, NPR, CBC and others. Harrington has bicycled twice from Los Angeles to Nashville and once from Florence, Oregon to Nashville (3,400 miles).
Instructor
Roger Pao, JD, is an attorney and educator with extensive experience in online education and an interest in dynamic, innovative pedagogies. He is currently Assistant Provost and Dean of Undergraduate Studies at the New England College of Business and Finance. A graduate of Harvard Law School, magna cum laude, and Duke University, summa cum laude, he has served as a subject matter expert for and taught a variety of online undergraduate and graduate-level law and business courses. While a law student, he served as President of the Arts and Literature Law Society (ALLS) at Harvard Law School.
Instructor
What’s Next?
When taken for credit, Music Licensing can be applied towards these associated programs:
Associated Certificate Programs
- General Music Studies Professional Certificate
- General Music Studies Advanced Professional Certificate
- Music Supervision Professional Certificate
- Artist Management Professional Certificate
- Music Business Advanced Professional Certificate
Associated Degree Majors
- Bachelor’s Degree in Music Business
- Bachelor’s Degree in Music Composition for Film, TV, and Games
- Bachelor’s Degree in Interdisciplinary Music Studies (Create Your Own Major)
- Bachelor’s Degree in Songwriting
Get Download Scott Sellwood – Music Licensing at IMC.sale today!
Delivery Method
– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from IMC.sale.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).
Thank You For Shopping With Us!
10 reviews for Scott Sellwood – Music Licensing
There are no reviews yet.