Social Marketing Masterying Mastery 2.0 – Andrew Ethan Zeng

Build, Transform & Scale Your Online Business with JUST Facebook & Instagram Ads

SOCIAL MARKETING MASTERY ISN’T JUST A COURSE.

• IT’S A COMPREHENSIVE 6-WEEK IMPLEMENTATION PROGRAM.
• Student Collaboration Classroom
• Weekly Check-Ins
• Monthly Live Q&As
• Relevant Up to Date Program
• Insider Ad & Targeting Secrets + Strategies
• BONUS Ad Copy & Psychology Course
• Lifetime Access to Program Updates & Classroom

DOMINATE FACEBOOK & INSTAGRAM ADS IN JUST SIX WEEKS.

• 60+ Video Step-by-Step Training
• Private Class + Dedicated Coach + Monthly Q&As
• Practical Implementation Program
• Lifetime Updates, Cheat Sheets, Bonuses & More!

Module 1: Initiation (5 Lessons)

• Your Ticket to the SMM Collaborative Classroom on #Slack (1:27)
• My Story as a Digital Marketing Manager (My Knowledge is Your Knowledge) (1:57)
• Case Study – Here’s My Facebook Stats
• What You’ll Get From The Program (2:53)
• Class Is Commencing, Do This First! (3:36)

Module 2: The Correct Setup (6 Lessons)

• Start Creating Your Social Page (4:12)
• Setting Up Your Ads Account (4:42)
• Start Creating & Installing Your Facebook Pixel (4:47)
• How To Properly Optimise Your Pixel For Conversions (5:06)
• Create & Connect Instagram Business Profile (2:16)
• Do Not Outsource To Freelancers! (3:04)

Module 3: Golden Rules of Facebook & Instagram Marketing (5 Lessons)

• Truly Understanding Facebook & Instagram Ads (3:19)
• The Facebook Advertising Structure (3:32)
• Facebook’s Machine Learning Algorithm (3:49)
• How To Use The Facebook Ad Structure – Live Example (10:41)
• Correctly Aligning Your Goals With Ad Types (9:46)

Module 4: The Perfect Ad (5 Lessons)

• The Anatomy of a Winning Facebook Ad (14:09)
• Smart “Creative Optimisation” – Easy Way To Optimise For Platform & Product (7:24)
• The Most Effective Facebook Ad Type (7:58)
• Setting Up the Most Effective Facebook Ad Type & Best Practices (13:43)
• BONUS: A Simple, Winning Ad Template & Full Tutorial (10:06)

Module 5: Writing Ad Copy That Sells (6 Lessons)

• The Fundamental Rules To Golden Ad Copy (8:43)
• One Copy Change To Increase Conversions (11:17)
• Micro VS Macro – Always Keep This In Mind (3:22)
• Avoid This Common Ad Copy Mistake…(6:49)
• How To Write An Effective Headline (6:52)
• The Holy Grail, Call To Action (CTA) (5:57)

Module 6: The Secret Weapon – Ad Psychology (7 Lessons)

• Why Psychology Makes or Breaks An Ad (6:06)
• Social Proof (3:38)
• SUPER Effective & Easy Social Proofing Hack (7:08)
• Pricing (5:03)
• Loss Aversion & Endowment (3:33)
• Priming (6:08)
• Tone of Ads (6:50)

Module 7: Ad Targeting Secrets (4 Lessons)

• Identify Your Primary Audience (The 3-Step Process) (7:33)
• Advanced Flex Targeting (14:11)
• Using The Audience Insights Tool (9:10)
• Mobile First Approach (6:49)

Module 8: Advanced Retargeting & Evergreen Campaigns (4 Lessons)

• Time-lapse Retargeting (13:28)
• Hyper Specific Retargeting (8:00)
• Cart Abandonment Retargeting (7:57)
• The Burn Pixel (6:30)

Module 9: Supercharge Your Facebook Pixel to Sell (9 Lessons)

• How To Correctly Build Your Assets & Audiences (4:16)
• 1 , 2 Knock Out Punch Strategy (2:39)
• Build A Goldmine with Pageview Campaigns (7:37)
• Leverage Your Goldmine & Custom Audiences (6:25)
• How To Fast Track Your Pixel with Video (10:44)
• Conversions & Setting Up LLA Audiences (12:12)

Module 10: Facebook CBO & Successfully Scaling Campaigns (5 Lessons)

• Facebook Campaign Budget Optimisation (CBO) (11:07)
• How to Leverage CBO Properly — $20 Cut and Filter Method (7:38)
• Bidding Adjustments & Hedging Techniques (5:00)
• Advanced Manual Bidding & Bid Cap Strategies (9:22)
• Ad Spend Optimisation & Advanced CBO Scaling (10:21)

Module 11: Facebook CBO & Successfully Scaling Campaigns (5 Lessons)

• Facebook Campaign Budget Optimisation (CBO) (11:07)
• How to Leverage CBO Properly — $20 Cut and Filter Method (7:38)
• Bidding Adjustments & Hedging Techniques (5:00)
• Advanced Manual Bidding & Bid Cap Strategies (9:22)
• Ad Spend Optimisation & Advanced CBO Scaling (10:21)

Module 12: Ad & Product Testing (4 Lessons)

• The $5 Product Test Method Dead? — The new Facebook CBO Product Test Method (7:00)
• CBO Product Research & Test Strategy in Detail (13:50)
• The A/B Split & Multivariate Testing (3:43)
• Best Practice: The A/B Split & Multivariate Testing (New Method) (10:19)
• How To 100% Automate Your Ad Tests (4:43)

Module 13: Instagram Ads (5 Lessons)

• Are Instagram Ads Right for You? (6:22)
• Instagram Ad Formats — Which To Use? (7:29)
• Instagram Stories Done Right (5:43)
• Instagram Story Ad Creative Hack (7:58)
• How To Best Optimize Your Instagram Ads (7:22)

BONUSES & RESOURCES

• BONUS VIDEO: How To Save Time by Getting Facebook Ads on Autopilot
• Manual Bidding & Scaling Guide (PDF)
• Perfect Ad Checklist (PDF)
• Ad Stacking Cheat Sheet (PDF)
• Winning Ad Template (PSD)
• Facebook Funnel Cheat Sheet (PDF)
• List of Resources (PDF)
• Ticket to Private Classroom (SLACK)
• Monthly Q&A with Andrew and Team (SLACK)
• Lifetime Updates to Program

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Sale Page: https://social-marketing-mastery.teachable.com/p/social-marketing-mastery
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