IMAGINE WHAT YOUR LIFE WOULD LOOK LIKE IF YOU WERE ABLE TO CONSISTENTLY PRIORITIZE AND FOCUS:

You would wake up every morning and take an hour to ease into the day, maybe having a coffee and reading or visiting with your family. You’d know exactly what needed to get done that day and you’d have planned to have plenty of time to do it.

You’d sit down at your computer and start working. By lunch you’d already have finished the your most important task, the one thing that will do more to move your business forward than anything else.

In the afternoon you’d have plenty of time to workout, go for a walk, or just spend time friends.

At the end of each day, you’d feel closer to your goal than when you started. You’d feel a sense of progress and momentum.

You could relax over the weekend, because you’d know you accomplished the most important things.

At the end of a month, quarter, or year, you could look back and see continuous, upward progress.

Jobs quickly replied “no,” then paused. He took a deep breath and said “Nike makes some of the best products in the world. Products that you lust after. But you also make a lot of crap.”

“Just get rid of the crappy stuff and focus on the good stuff.”​

There was another pause. Parker expected a laugh.

It never came.

In a later interview in which Jobs was asked what accomplishment he was most proud of, he responded that he was as proud of what Apple didn’t do than what it did.

What do all these high performers have in common? An extraordinary ability to focus and prioritize.

Authors have been writing about the power of focus for the last century. And yet, still the struggle continues.

Why? What are you doing wrong?

The answer is nothing.

No one can expect you to change your life and achieve your most important goals without having a proper system.

But you already knew that.

It’s not by accident that you found your way to this page. You’re a high-performer, the type of person who thinks differently and works on improving themselves, not because someone is telling them to, but because you believe it’s important.

However, you need the right system.

I doubt that’s news to you: you know that you need to study, model and use the components of other’s successes.

You’ve just never been given a system that does this.

The most successful individuals all share commonalities. They follow certain, common principles. These principles are how they are able to remain so focused and become so successful.

Combined, their principles are the key to accomplishing big, hairy, audacious goals.

Many of them don’t consciously realize it, but there are key principles that have allowed them to accomplish goals with what appear like effortless ease while you’re struggling and slogging through your day – drained of your energy, time, and willpower.

Revealed further down this page, and expanded on in the masterclass, these core principles are the answer to why two people can both be hardworking and smart, but one can go much further and faster than the other, without sacrificing their health, relationships, or having a prestigious pedigree.

Once you understand these principles, and you adopt a system which lets you internalize them and use them in your everyday life, you’ll have a roadmap to finally start achieving more, working less, and having time for yourself.

Most productivity books and systems don’t even mention the concept of emotional work, what Steve Pressfield has called “The Resistance.”

The Resistance is the emotionally difficult work: it’s sending the cold email to someone you respect or publishing your thoughts for thousands of people to see. These are not hard logistically, they are hard emotionally.

Ben Horowitz, one of the most successful entrepreneurs and venture capitalists, had this to say:

“By far the most difficult skill I learned as CEO was the ability to manage my own psychology. Organizational design, process design, metrics, hiring, and firing were all relatively straightforward skills to master compared with keeping my mind in check. I thought I was tough going into it, but I wasn’t tough. I was soft.

Over the years, I’ve spoken to hundreds of CEOs, all with the same experience. Nonetheless, very few people talk about it and I have never read anything on the topic. It’s like the fight club of management: The first rule of the CEO psychological meltdown is don’t talk about the psychological meltdown.”

Not all work is created equal and often the difficult emotional work of fighting The Resistance and managing your own psychology