Tom Poland – Get Clients Now

Tom Poland – Get Clients Now

Hi there and welcome, I’m Tom Poland.

Sometimes you simply have to “know when to hold and know when to fold” a.k.a. “if you can’t beat ‘em you’re really better to join ‘em”.

For over 15 years now I’ve been preaching the need to put marketing strategy ahead of marketing action.

And during those 15 years I’ve been pestered by people wanting to do it the other way around … marketing action first and then (maybe) strategy later. And for 15 years I’ve steadfastly said “no”.

But last week I caved …

One client said one sentence and that little light bulb in my head went “click”. And I changed by mind in a nano-second. I almost resent her for saying it but here’s what she said:

“I just want to get new clients walking into my business NOW and then I can relax knowing I’ve got enough cash flow… and THEN I’ll have both the time and money to get my strategy right”.

It was a BFO (blinding flash of the obvious).

Having done marketing for most of my life I immediately thought of a couple of ideas to give to get her started but I wanted more.

So I went into each of my two libraries and began to search for a course or a book that contained simple ways that a business owner can get new clients in the door in less than 30 days (continued below…)

For those of you who don’t know me, you’re probably wondering why you should listen to me…

Good question! And I think I have a reasonably good answer. I’ll keep this short because on the one hand I don’t enjoy blowing my own trumpet but on the other you need some assurance that I know what I’m taking about …

• I’ve started 5 of my own businesses, taken two international, sold some of them and made millions
• I’ve shared international speaking platforms with the likes of Brian Tracy, Michael Gerber (The E-Myth), Marshall Goldsmith and other business greats
• I’ve been published in 27 different countries and I’ve contributed in publications alongside some of the greatest marketing minds in the world including Bob Serling, Michael Port (Booked Solid), Al Ries (22 Immutable Laws of Marketing), Richard Koch (The 80/20 Principle), Jeffrey J Fox and Robert G Allen.
• I’ve run successful businesses through political upheavals, natural disasters and 3 recessions. What little hair I have left is coloured grey – in other words I’ve got more than just a little experience.

(Hopefully that gives you some confidence that when it comes to marketing, as we say here in Australia – I’m not too shabby.)

I figured that the 30 day criteria was a short enough period to give my client what she wanted quickly but realistically long enough to get the job done.

So I searched through tens of thousands of dollars of courses, programs, books, DVD and CD sets and even old audio cassette packs that I’d bought over the years.

And after literally hours of searching guess what I came up with?

That’s right … a big fat nothing!

At least nothing that could satisfy my criteria of a simple way to get new clients into a business in less than 30 days.

So I went online and searched for the same thing.

Again, nada!

I can tell you that I was VERY surprised at this gaping hole in the market place!

Sure, there were bucket loads of great marketing articles online but none of them contained what I thought were truly effective and simple ways to get new clients in fast.

All of the suggested new-client strategies were either:

• Too difficult – requiring a specific skill set that takes years to develop (public speaking, webinars, joint ventures, video production)
• Took too much time (who wants to spend hours on social media marketing or blogging hoping to somehow miraculously make a sale?)
• Too costly (radio, television and newspaper advertising)
• Took too long to work (search engine optimization, host beneficiary, affiliate marketing, licensing, article marketing)
• Too conceptual and NOT detailing a step by step system (like “get some referrals” or “write an advertorial” – yes, but how?????)
• Required the use of high pressure and manipulative selling tactics or stressful cold calling

By contrast I had different criteria …

• It had to require little or no money so that virtually everyone can afford it
• It had to be proven to work so every minute invested gave a return on that time
• And I wanted it to work fast so that once it was in place money would flow into the bank account within 30 days at the latest
• It also had to be incredibly simple and easy to follow so that even if a trained monkey couldn’t quite manage it then a 12 year old child certainly could
• Another criteria was that it needed to work for any type of business, regardless of industry or size
• It had to be repeatable so that it could be used reliably and predictably, time and again, whenever new clients were needed
• And finally, it had to be chock full of integrity and contain “zero-pressure” and definitely NO stressful cold calling (yuk!)

Does that sound like something you’d be interested in? If so, read on because it’s finally here …

In short, I wanted a few simple, inexpensive (or better still: free), easy to follow steps that ANYONE could take to get new clients in the door … fast.

And who knows, maybe there’s something out there but I couldn’t find it.

So here’s what I did about it …

Yesterday I sat down and reviewed my 31 years of business, marketing and coaching experience and I identified the 8 easiest, simplest and most effective things that I’ve ever done when I’ve wanted to get new clients in fast.

And as I made a list of them I began to get a little excited about how powerful this information was.

So I’ve made the decision to put it all together in one place so my client and any other business owner can follow it as a simple step by step process and get new clients in the door fast, whenever they need to.

And by “any business owner”, I mean that this system will work for …

• Any type of business (at last count I helped business owners in 193 different industry and business types)
• At any part of the business cycle including start up, growing, plateaued or dying
• Any business size … from a one person business to a business of thousands of people
• Any country (I literally have clients all over the world now benefitting from my client-attraction systems)
• Any part of the economic cycle … and these 8 things are even more urgently needed right now as we continue to get hammered by the GFC

 

 

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